I was invited to review this book and we will publish a review soon. But dear readers, we can quickly sum up the “Frames” concept with a video clip. The author shared it with me.
Note in this video how the prospect starts to impose his view, and how Don Draper takes control right back This in a nutshell, is the concept in the book.
Click on the image to play the YouTube video. Would love to hear what you think of this approach.
Don Draper of Mad Men
Stay tuned for our review.
Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers and is considered by many to be one of the top experts in Lead Nurturing. He’s appeared on radio shows to discuss lead nurturing and scoring and wrote 7 Keys to Successful Lead Nurturing.
To learn about Jeff, please click Who is the Fearless Competitor?
Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.
“Find New Customers can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.” Paul Dunay, Buzz Marketing for Technology.