Daily Archives: July 25, 2011

Where are the American companies?

Posted by Jeff Ogden on

B2B Demand Generation | Where are the American companies?

Over the weekend, Find New Customers was quite popular. Lots of great marketing content was flying out, as American Flagcompany after company registered and downloaded it. But I had an observation:

The companies downloading ranged from massive (Over $3 billion) to 3 employees. But they all had one thing in common. Not one of them was an American company. We had India, the UK and Australia and now Japan and Venezuela (two non-English speaking countries, by the way.)

The USA has very high unemployment, fewer than 6 out of 10 salespeople make quota, and companies are generally awful at B2B demand generation. Yet they seem not to be looking for great content like what is found at Find New Customers.

If B2B demand generation is the answer, why aren’t more Americans asking the question?

Where the heck are the Americans?

What do you think? Where are the struggling American companies who really need help? We love comments and those who share.

We also offer a cheap and easy way to get started - with our $49 demand generation training course (via email). Just click the highlighted words.

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Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. Find New Customers helps companies dramtically improve revenue results by transforming how they attract, engage and win new customers. Contact Find New Customers at (516) 495-9350 or by sending an email to sales at findnewcustomers.com.

“Find New Customers can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.” Paul Dunay, Buzz Marketing for Technology.

Are B2B Companies Finally “Getting” Content Marketing?

Posted by Jeff Ogden on

B2B demand generation | Content Marketing

Has content marketing finally reached its tipping point?Content Rules

Seems to me that despite articles like Inside the Mind of the B2B Buyer, great books like Content Rules and Get Content, Get Customers, and the insights of experts such as Ann Handley, CC Chapman and Joe Pulizzi, content marketing remained a tiny sliver though 2009, 2010 and early 2011. A few excelled - Hubspot, Marketo, Eloqua, Kinaxis - to name a few. But most were lost.

(Content Marketing expert Joe Pulizzi of Junta42 wrote a great guest post for us called Developing an Integrated Content Marketing Strategy That Works. Check it out!)

But in the last few weeks, I’ve talked with several marketing executives. Each one of them told me the #1 initiative on their plate is content marketing.

One software firm said “Our goal is to produce a massive amount of content.” A multi-billion dollar manufacturer of phone systems told me “Content is our #1 initiative for the new year, starting October 1.”

And we’re not talking product brochures, but rather deeply relevant content for prospective buyers.

While it is not a scientific study, I am getting a feeling that content marketing has reached its tipping point. It’s about time.

What do you think? Has content marketing finally reached a tipping point? Or do many companies still live in the Dark Ages? We love comments.

We also invite you to purchase our $49 Demand Generation training program - delivered via email.

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Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. Find New Customers is passionate about great marketing content.Why don’t you contact Find New Customers? Or take our $49 Demand Generation training course?

To learn more about Jeff, please click on Who is the Fearless Competitor?

Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities for sales teams, they turn to lead generation companies like Find New Customers.

“Find New Customers can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.” Paul Dunay, Buzz Marketing for Technology.

Get your free sample of Personal Branding Magazine!

Posted by Jeff Ogden on

Find New Customers congratulates a good friend, Dan Schwabel, who published a new edition of Personal Branding Magazine. We’re happy to share this free edition with our readers.

Here’s what Dan says about this issue:

Volume 5, Issue 1 is focused on how to use your established brand to unlock new opportunities and beat your competition. Brooke Burke, featured in our cover story, is a great example of someone who’s successfully leveraged her brand. Brooke has taken the success of her TV and modeling career and used it to start her own company called Baboosh Baby. Since she is a well-known brand, she’s able to open doors and create new monetization opportunities. Whether you’re famous or just starting out, this issue will give you the tools and advice you need to create brand leverage in your industry.

This issue contains interviews with: Brooke Burke, Justin Haplern (Shit My DadSays), Jim Craig (Olympic Gold Medalist), Barbara Corcoran (ABC’s Shark Tank), Ali Brown, Adam Bryant (NY Times Columnist), and Peter Shankman (HARO).

To read your free sample, please click Personal Branding Magazine.

For more information, please visit:

  • Free sample URL: http://personalbrandingsample.com
  • Paid subscription URL:  http://personalbrandingmag.com
  • Facebook page: http://facebook.com/PersonalBrandingMagazine

Congratulations, Dan!

Why don’t you share this with others on social networks and post a comment below?

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Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. His brand, Fearless Competitor, is well-known in the B2B marketing world. He’s also passionate about helping others - with a company motto of Always Be Helping. In fact, he presented “How to Create a Strong Personal Brand” at the #140Conf Long Island.

To learn more about Jeff, please click on Who is the Fearless Competitor?

Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

“Find New Customers can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.” Paul Dunay, Buzz Marketing for Technology.

CMOs Get Back To Business: CMO Council Releases Fifth Annual State Of Marketing Report

Posted by Jeff Ogden on

B2B Demand Generation | CMO State of Marketing

We pleased to share insights from this new CMO Council State of Marketing Report

Read the full scoop at CMO 5th State of Marketing Report

Hot off the press is this new study., sponsored by Open Text and Deloitte.  Some interesting insights here.

The most important take-away are CMO’s priorities today. The study found four:

  • Improve Customer Segmentation and Targeting Efforts (64%)
  • Bolster Demand Generation Programs (43%) (my favorite)
  • Further Tracking and Qualifying Leads (42%)
  • Exploring Alternative Media and New Paths to Market (41%)

I found it interesting that they recommend CMOs add specialists to their teams. I agree with that - considering the need for great content, social media, digital marketing, etc. Just because the CMO needs talent on the team, does not mean in-house staff. Good companies to contact include Mac Macintosh of AcquireB2B, Paul Mosenson of NuSpark Marketing, and Dan McDade of Pointclear.

“We have been seeing since our ‘Renovate To Innovate’ report that CMOs need a middle layer of strategy,” she says. “The CMO is laying down the business goals and objectives, but now needs to bring in verticalized, senior-level strategists. [For example], who’s developing strategies in analytics or for the Web sites?” (Again, we recommend Mac Macintosh of AcquireB2B, Paul Mosenson of NuSpark Marketing, and Dan McDade of Pointclear.)

And while the need for CMOs to demonstrate real business results has never been greater, “2011 is the year where marketing can take a breath,” Miller said. “We’re not waiting for more budget to be taken away or bracing for the next big hit we have to weather.”

That means CMOs can truly focus on multichannel marketing integration. “They’re looking around and saying, ‘I can transform the organization—let’s look at new ways to engage,” Miller said. “A positive remnant of the recession is we’re not doing random things. We want things to connect. We don’t want Facebook unrelated to our brand or Web site or products. It has to be integrated. Random acts of marketing are being pulled into a cohesive, aligned strategy.”

What do you think? We love your comments and sharing.

We also invite you to purchase our $49 Demand Generation training program - delivered via email.

Read my blog on Kindle

Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. Find New Customers helps CMOs improve segmentation and targeting, develop and deploy great lead generation programs, and to track and qualify leads. If you are a CMO that shares the goals above, why don’t you contact Find New Customers? Or take our $49 Demand Generation training course?

To learn more about Jeff, please click on Who is the Fearless Competitor?

Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

“Find New Customers can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.” Paul Dunay, Buzz Marketing for Technology.