Trust is the key to winning customers today

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I was speaking with a group of CEO members of Vistage, when these CEOs posed an interesting question.. How do we build trust with strangers?

In order to sell, companies need to build trust with people who don’t know you. In other words, strangers.

People who might be interested in buying our products and services, but they don’t know us.

These CEOs did not know how. So the Fearless Competitor and President of Find New Customers recorded this brief video to answer that very important question.

How do you build trust with people who don’t know you?

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Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. He loves to help CEOs engage prospective customers.

To learn more about Jeff, please click on Who is the Fearless Competitor?

Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

“Find New Customers can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.” Paul Dunay, Buzz Marketing for Technology.

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