Find New Customers interviewed on SLMA Radio

Posted by Jeff Ogden on July 21, 2011

B2B Lead Generation | Find New Customers appears on Sales Lead Management Radio

This radio show features all the top experts in B2B marketing. A great many experts have made guest appearance, such as Ardath Albee (MarketingInteractions), Brian Kardon (Eloqua CMO), and Jon Miller (Marketo VP Marketing).

We were honored when they invited Jeff Ogden, President of the B2B demand generation company Find New Customers to appear on the show. And we are honored to share our appearance with our fans today.

Enjoy! Let me know what you think. Click the logo below to play the podcast.

Interviewed on Sales Lead Management Radio

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Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. He’s a popular speaker and guest on B2B marketing topics, including an upcoming guest appearance with Act-On Software.

To learn more about Jeff, please click on Who is the Fearless Competitor?

Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

“Find New Customers can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.” Paul Dunay, Buzz Marketing for Technology.

2011 Lead Management Optimization Study

Posted by Jeff Ogden on July 21, 2011

B2B Demand Generation | CSO Insights new study on Lead Management is released

CSO Insights has just released their new study. - 2011 Lead Management Optimization Study. To give you a small taste, here are some findings:

Sales is generating more than half of their own leads

Jim Dickie, CSO Insights

(ouch!)
Lead conversion rates continue to deteriorate
Formalized lead scoring is the exception, not the rule

Want the rest of the findings, but don’t have access to the full study? You could buy it from CSO Insights, but if you simply wish to get the back story, Find New Customers will interview the study author, Jim Dickie, next week. We plan to publish blog articles and a podcast on iTunes.

Stay tuned to this blog to bring you great insights from this study’s author. Here’s where you’ll get the inside story.

What do you think? We love comments and those who share.

Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. He is also well-connected with top marketing experts, including Jim Dickie of CSO Insights.

To learn about Jeff, please click Who is the Fearless Competitor?

How to build trust with people who don’t know you

Posted by Jeff Ogden on July 21, 2011

Trust is the key to winning customers today

Check out how to Win a Free Business book.

I was speaking with a group of CEO members of Vistage, when these CEOs posed an interesting question.. How do we build trust with strangers?

In order to sell, companies need to build trust with people who don’t know you. In other words, strangers.

People who might be interested in buying our products and services, but they don’t know us.

These CEOs did not know how. So the Fearless Competitor and President of Find New Customers recorded this brief video to answer that very important question.

How do you build trust with people who don’t know you?

What do you think? We love comments and people who share.

Read my blog on Kindle

Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. He loves to help CEOs engage prospective customers.

To learn more about Jeff, please click on Who is the Fearless Competitor?

“Find New Customers can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.” Paul Dunay, Buzz Marketing for Technology.

My Review of the book, Enchantment, by Guy Kawasaki

Posted by Jeff Ogden on July 21, 2011

Guy Kawasaki’s latest book, Enchantment, The Art of Changing Hearts, Minds and Actions, takes the reader on a unique journey - of reconsidering how they have ever created, managed and damaged relationships in their lifetime.

Unlike the many business books I’ve read in the past, Guy’s book focus on the human interactions that make or break a relationship. Frankly, this makes it one of the the most important - and unique - books I have read in a long time. I put it up there with Dale Carnegie’s classic - How to Win Friends and Influence People.

He covers every aspect - from meeting a new person for the first time, to enchanting your book, and even to enchanting your employees. Everyone should read this.

We read this on our Kindle, so I cannot record a video of me holding up a book. Sorry.

We’re honored to give this book a 5 star review.

If you do not have time to read the book - or not are so inclined, I point you to the great infographic below.

What do you think? We love your comments and sharing on social networks.

Read my blog on Kindle

Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers and is always on the hunt for great ideas from top authors.

To learn about Jeff, please click Who is the Fearless Competitor?

“Find New Customers can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.” Paul Dunay, Buzz Marketing for Technology.