B2B Demand Generation | The Surprising Mind of Daniel Pink
I love Daniel Pink. He takes things we take for granted - and blows them up! He is a great
speaker and has shocking ideas. Like why so many bonuses back-fire. Higher rewards lead to worse results. He also very funny.
If you are a business owner, you MUST watch it!
It is time to rethink how we motivate people. He explains how and why.
For instance, Microsoft spent hundreds of millions on Encarta, only to have it crushed by Wikipedia. Wikipedia’s budget - zero! Volunteers built Wikipedia, on their own time.
Watch it today!
Coming up tomorrow…How to Tie Your Shoes.