B2B Demand Generation | The Surprising Mind of Daniel Pink
I love Daniel Pink. He takes things we take for granted - and blows them up! He is a great
Daniel Pink
speaker and has shocking ideas. Like why so many bonuses back-fire. Higher rewards lead to worse results. He also very funny.
If you are a business owner, you MUST watch it!
It is time to rethink how we motivate people. He explains how and why.
For instance, Microsoft spent hundreds of millions on Encarta, only to have it crushed by Wikipedia. Wikipedia’s budget - zero! Volunteers built Wikipedia, on their own time.
Watch it today!
Coming up tomorrow…How to Tie Your Shoes.
Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. He presented “How to Build an Awesome Personal Brand” at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio.
Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.
