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Yes, kids. The Ogden household, after years of Microsoft (DOS, Windows 3.1, Windows 95, Windows Vista (oh the agony!), Windows 7) finally broke down and bought a Macbook Pro.

Our son is heading to college and he wanted one.

In my humble opinion, Microsoft should be deathly afraid of Apple. Every marketer on Earth could learn tons from how Apple does it.

What’s the marketing take-away? What can every B2B marketer learn from Apple?

Think! (approach everything very, very carefully and don’t accept less than the very best.)

The Apple store is amazing. They process the entire buy transaction on an iPhone. (There is no cash register.)  The receipt is pulled from under a table - no printer is visible.

My conclusion: Apple employees are super-sharp engineers who carefully planned everything in the store. They designed the entire purchasing experience around the buyer.

Do you design your business around your buyers?

What do you think? Do you suffer from Mac-envy too? Your comments below.