Always Be Helping vs. Self-Promotion

Posted by Jeff Ogden on July 5, 2011

A tiny minority of people seem think I’m guilty of self-promotion. Are they right? Maybe they are. I want to know what you think.

I hope you don’t feel this way, as our mantra is “Always Be Helping” (without asking anything in return.)

A good example of the way we aim to work is Wendy Marx of Marx Communications. I talked with Wendy, who has said she wanted to learn about my company. I said “Wendy, you can learn about my company anytime. I want to learn about how I might help you.” We talked about her company. Wendy became a supporter. This approach has been used over and over - so we have many supporters.

What do you think? Am I guilty of self-promotion?

“I created my company’s entire Go to Market strategy based on How to Find New Customers. You’re exactly right. It’s the right way to find and acquire new customers today.”

Software Company CEO

I want to know what you think. Please enter your comment below.

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Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. He presented “How to Build an Awesome Personal Brand” at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio.

To learn more about Jeff, please click on Who is the Fearless Competitor?

Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

“Find New Customers can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.” Paul Dunay, Buzz Marketing for Technology.

Wanna win a free business book?

Posted by Jeff Ogden on July 5, 2011

Launch: How to Quickly Propel Your Business Beyond the Competition

is the new book by Michael L. Stelzner and you can own it for free.

Launch

Why do you want this book? As one of a select few bloggers invited to review this book, they sent us free copy to give away.

“If your business is flying high by making cold calls to sales prospects and by spending boatloads of money on ads, then you don’t need the rocket fuel contained in this book. But if you’re looking for a better way to reach the business heights you’ve only dreamed of, start reading Launch. Stelzner is a rocket scientist.”

David Meerman Scott, author of Real Time Marketing and PR

How can you win this book for zero funds? (We even pay shipping!)

Make a sign that says something like:

I LOVE Find New Customers and plan to Launch my Business!

Take a picture of you holding the sign and email it to jeff dot ogden at findnewcustomers.com.

The best picture wins the book. Good luck!

(Your picture and likeness becomes the property of Find New Customers.)

“You’d make a great CMO for a midsized software firm”

Posted by Jeff Ogden on July 5, 2011

Spoke with the SVP of global marketing for a mid-sized software firm recently. He said “Jeff, you’re a great fit - for my job.”

He’s right. It’s what many are telling me. They say I’d be great for heading global marketing and reporting directly to the CEO. In fact, I just wrote a great comprehensive marketing plan for a small, fast-growing software firm.

Are you a CEO who wants to rapidly grow revenue? Check out our CEO page and contact me. Let’s discuss how my marketing plan can help you.

Check out a great guest post by a top content marketing expert this Wednesday - right here!

Read my blog on Kindle

To learn more about Jeff, please click on Who is the Fearless Competitor?

Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities for sales teams, they turn to lead generation companies like Find New Customers.

“Find New Customers, can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.” Paul Dunay, Buzz Marketing for Technology.