B2B Lead Generation | Free content at Find New Customers
“The content at Find New Customers is so good, you really should make it a pay site.”
That has been suggested several times. Problem is, that is not our business strategy.
We use the Elevation Principle (as Mike Stelzner spoke of in this book Launch.) Click highlighted words for “My Totally Awesome Review of Mike Stelzner’s book, Launch.”
The elevation principle says that great content combined with other people and without marketing messages will help your business rapidly grow.
The Elevation Principle:
Great Content + Other People - Marketing Messages equals Success.
With about 1/2 of salespeople failing to make quota today (from CSO Insights) it’s clear they need a lot of help.
With CMOs saying the lack of quality sales leads is their #1 challenge (MarketingSherpa), they need a lot of help too.
This is why Find New Customers will always be free - if salespeople and Chief Marketing Officers are struggling, we’re here to help.
With this new form of marketing you rapidly grow by giving gifts free of marketing messages while your competitors struggle to survive.
As Mike Stelzner says, we believe in giving the gift of free content to those struggling sales and marketing leaders.
What will you find at Find New Customers today?
- A free Education section on B2B demand generation.
- A Thought Leadership page with articles, podcasts and events for your learning.
- Free tools you can use to measure your existing B2B demand generation programs.
- A CEO page for business owners and leaders.
- And last but not least, our remarkable white papers on lead generation (How to Find New Customers), B2B sales (Definitive Guide to Making Quota) and email marketing (Moving from Transactional to Conversational Email Marketing).
If you manage salespeople or head marketing, why don’t you visit Find New Customers today and take advantage of our gift of great free content on how to solve your most vexing problems?
What do you think? Please post your comment below.
“Find New Customers, can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.” Paul Dunay, Buzz Marketing for Technology.
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Jeff Ogden