Hubspot acquires Performable - updated


B2B Lead Generation | The exciting world of B2B marketing

(Editors Note: We attended a webinar with a demonstration of Peformable, so we understand the value a lot better. We wish to update this post.)

Hubspot is strongest at the top of the funnel, which they call “Tofu” - things like social media, keywords, blogging and search optimization.

Hubspot is decent at the middle of the funnel, which they call “MoFu” -  landing pages, lead nurturing, emails and lead intelligence.

The advanced middle of the funnel area is where they were weak - Workflow, social and mobile tracking and analytics.

We also saw a demonstration of the Performable product - strong at workflow. If this and this happens, do this. For instance, mention a competitor on Twitter and visit our website, send a comparison. But Performable also offers a very powerful 360 degree view - looking at every aspect of a particular person - blogs, social profiles, interactions with us, etc.

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Wanna win a free business book?


Launch: How to Quickly Propel Your Business Beyond the Competition

is the new book by Michael L. Stelzner and you can own it for free.

Launch

Launch

Why do you want this book? As one of a select few bloggers invited to review this book, they sent us free copy to give away.

“If your business is flying high by making cold calls to sales prospects and by spending boatloads of money on ads, then you don’t need the rocket fuel contained in this book. But if you’re looking for a better way to reach the business heights you’ve only dreamed of, start reading Launch. Stelzner is a rocket scientist.”

David Meerman Scott, author of Real Time Marketing and PR

How can you win this book for zero funds? (We even pay shipping!)

Make a sign that says something like:

I LOVE Find New Customers and plan to Launch my Business!

Take a picture of you holding the sign and email it to jeff dot ogden at findnewcustomers.com.

The best picture wins the book. Good luck!

(Your picture and likeness becomes the property of Find New Customers.)

B2B Lead Generation: The Lead Generation Assessment


B2B Lead Generation | The Lead Generation Assessment

Feeling lousy? Go to the doctor and get a checkup - for you.

Business feeling lousy? Check out the Lead Generation Assessment Service - and get a checkup - for the business

The #1 problem in businesses that sell products to other businesses is the lack of quality sales leads, according to Lead Generation Assessmentexperts like MarketingSherpa.

But lack of quality sales leads could be due to many different causes, such as:

  • Weak buyer personas
  • Inadequate content
  • Poor value propositions
  • Incorrect sales messaging
  • Sales/marketing misalignment

Which of these problems does your business have? How severe are your challenges? What is the potential benefit of fixing the challenges? You need answers to questions like these.

You would expect a doctor to ask the right questions (like these), do the right tests and give you the right advice - diet, exercise, medication. That’s our approach too.

Need a doctor for the business - to diagnose what ails it and what you should do?

The Lead Generation Assessment is a three-week b2b lead generation service - two weeks interviewing your people (the diagnosis) and one week preparing your recommendations, just like a business doctor would do.

The cost of the Lead Generation Assessment is a very reasonable $4,995 plus expenses (and taxes if you have a location in the state of New York.)

To learn more about this service and schedule your service, please visit Lead Generation Assessment. You can also use the form below to contact us directly.

To a better 2011!

Just learned this blog will be featured in the new book “Rainmaking Conversations” by Mike Schultz and John E. Doerr of Rain Today.

Comments by Velocity Partners blog (UK content marketing experts)

Jeff Ogden’s blog is consistently good, but we particularly liked his series on How To Grow Revenue: Six Keys to Marketing Success. They are: simplify, entertain, educate, serve, listen – and the last one – share. This is a message we can all get behind – it’s the bedrock of content marketing and the new way of doing things we evangelized in our B2B Marketing Manifesto.

Read my blog on Kindle

Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. He presented “How to Build an Awesome Personal Brand” at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio.
To learn more about Jeff, please click on Who is the Fearless Competitor?

Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

“Find New Customers, can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.” Paul Dunay, Buzz Marketing for Technology.

Find New Customers | Great content on B2B demand generation and always FREE


B2B Lead Generation | Free content at Find New Customers

“The content at Find New Customers is so good, you really should make it a pay site.”

That has been suggested several times. Problem is, that is not our business strategy.

We use the Elevation Principle (as Mike Stelzner spoke of in this book Launch.) Click highlighted words for “My Totally Awesome Review of Mike Stelzner’s book, Launch.”

Elevation Principle

The elevation principle says that great content combined with other people and without marketing messages will help your business rapidly grow.

The Elevation Principle:

Great Content + Other People - Marketing Messages equals Success.

With about 1/2 of salespeople failing to make quota today (from CSO Insights)  it’s clear they need a lot of help.

With CMOs saying the lack of quality sales leads is their #1 challenge (MarketingSherpa), they need a lot of help too.

This is why Find New Customers will always be free - if salespeople and Chief Marketing Officers are struggling, we’re here to help.

With this new form of marketing you rapidly grow by giving gifts free of marketing messages while your competitors struggle to survive.

As Mike Stelzner says, we believe in giving the gift of free content to those struggling sales and marketing leaders.

What will you find at Find New Customers today?

  1. A free Education section on B2B demand generation.
  2. A Thought Leadership page with articles, podcasts and events for your learning.
  3. Free tools you can use to measure your existing B2B demand generation programs.
  4. A CEO page for business owners and leaders.
  5. And last but not least, our remarkable white papers on lead generation (How to Find New Customers), B2B sales (Definitive Guide to Making Quota) and email marketing (Moving from Transactional to Conversational Email Marketing).

If you manage salespeople or head marketing, why don’t you visit Find New Customers today and take advantage of our gift of great free content on how to solve your most vexing problems?

What do you think? Please post your comment below.

Read my blog on Kindle

Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. Find New Customers helps companies rapidly grow revenue by transforming the ways they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com. 

To learn more about Jeff, please click on Who is the Fearless Competitor?

Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

“Find New Customers, can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.” Paul Dunay, Buzz Marketing for Technology.