Marketo’s “Secret Sauce” Marketing Approach

B2B Lead Generation | Learning from the Best

I believe one of the best ways for you to learn about how to improve fiscal results is to look at how the best-performing businesses do it.

Jon Miller

Jon Miller

Marketo, sponsor of our white paper, How to Find New Customers, is one of the fastest growing companies on Earth.

How did they do it? Sophisticated and savvy marketing.

Marketo recently toured the country hosting Revenue Rock Star events. The President of Find New Customers attended the Marketo event in NYC.

I watched Jon Miller, VP of Marketing, give another impressive presentation. (I’ve seen this presentation many times and we have past deliveries at Find New Customers.)

I believe every B2B marketing leader can learn a lot from this when they see how Marketo did it.

I agree with Jon’s conclusion in the video - Don’t be overwhelmed by what they did. Start small and continually improve. Move toward their model. But if you don’t know where you are going, any path will work.

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Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. Find New Customers helps companies rapidly grow revenue by transforming the ways they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or by emailing sales at

Can Find New Customers help my business?

B2B Lead Generation | Can Find New Customers help my business?

Can we help YOUR business? Let’s find out.

Jeff Ogden

Jeff Ogden, President of Find New Customers

Here are a few questions to ask yourself to learn if you need help with B2B lead generation:

  • Are your salespeople struggling to uncover qualified sales opportunities?
  • Are your lead nurturing campaigns not working?
  • Are they chasing too many poorly qualified sales leads?

If answers to those questions are yes, we might help.

(Editor’s Note: Forrester Research found 3 out of 4 companies that invested in lead management software (Eloqua, Marketo, Silverpop, Manticore, etc.) only use it for landing pages and email. If you’re not doing lead nurturing or lead scoring, you really need to talk to someone, hopefully us.)

To learn if your business can benefit from Find New Customers, we have just 3 questions for you.

  1. Do you sell products and/or services to organizations rather than individuals?
  2. Is your sale a “considered purchase?” Longer sales cycles, multiple contacts, etc.
  3. Does your sale require trust - built over time?

If those three questions are “Yes.” Find New Customers can help you.

Why don’t you contact us at jeff dot ogden at or visit Find New Customers today?Find New Customers logo

What do you think? We love comments and people who share.

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Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. He presented “How to Build an Awesome Personal Brand” at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio.
To learn about Jeff, please visit “Who is the Fearless Competitor?“

Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities for sales teams, they turn to lead generation companies like Find New Customers.