B2B Lead Generation | How to Quickly Propel Your Business Beyond the Competition
We are proud to be invited to review this new book by Michael A. Stelzner, Launch. As part of
their marketing strategy, they hand-selected just 50 top bloggers to receive two copies of the book - one to review and one to give away. They chose Jeff Ogden, the Fearless Competitor and President of Find New Customers as one of the fifty.
While we are just starting our review, we’d like to share one of the key concepts of the book - the “Elevation Principal.” We use this principal at Find New Customers too.
The formula of the “Elevation Principle” is great content, plus people minus marketing messages is the key to success.
At Find New Customers, we offer a website filled with great free content on B2B lead generation. We also have the support of key experts. And we do no advertising, pay per click, etc.
Please stay tuned to this blog for further information, including a contest where you can win a free copy of the book.
What do you think? We love comments and those who share.