B2B Lead Generation | Where Are You Today?

B2B Lead Generation | Where Are You Today?

Evolution in B2BAn SVP of Worldwide Marketing used this to describe where his 1/2 billion software company fit today in B2B Lead Generation. They were just past the chimpanzee on the left.

His point: They were primitive - no content marketing, no lead nurturing, no lead scoring, no marketing automation, etc. I appreciated his candor and thought “I bet lots of other companies are in the same boat.”

A handful of companies are like the motorcycle on the right - Marketo, Eloqua, Kinaxis and Hubspot are a few that come to mind. But IMHO, more than 9 out of 10 companies belong on the left side. So many companies lack good content, fail to nurture leads, and especially score leads. I think a lot of CEOs need to look in the mirror.

This is why our B2B lead generation site, Find New Customers, is filled with great free content like white papers, ebooks, podcasts, webinars, etc. It’s our gift to you.

Where does your B2B company belong? Are you as honest as this SVP of Marketing?

What do you think? We love comments and people who share.

Read my blog on Kindle

Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. He presented “How to Build an Awesome Personal Brand” at the 140 Social Media Conference and discussed B2B lead generation on Sales Lead Management Radio. 

To learn about Jeff, please click Who is the Fearless Competitor?

Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities for their sales teams, they turn to lead generation companies like Find New Customers.
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2 thoughts on “B2B Lead Generation | Where Are You Today?

  1. I had to laugh.

    Marketo’s own marketing is one of the worst I’ve experienced.
    Total “Talk At” interspersed with “Can I help you” seems to be their idea of engagement.

    I suggest that in Technology Aided Procurement we are still emerging from the slime.

    Throughout history people have told us that everything has been invented. They’ve always been wrong.

    It is time to think beyond Marketing Automation.

  2. Thanks for your comment, Peter. I think Marketo and Hubspot are both guilty of “firehose marketing.” The idea that more is better.

    Gentle gift-giving is what we really need.

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