B2B Lead Generation | Laugh and Learn Episode 30
Each week we do a B2B marketing show called Laugh and Learn - sharing a key marketing lesson using wit and humor. We hope you enjoy this week’s show and tune in every Friday for a new episode of Laugh and Learn.
In this week’s show, we share another lesson on Personality in B2B marketing. The company here, Vertical Response, could have used dry and boring specs for their integration with Salesforce.com. They could have hosted a webinar.
But they decided to let some personality shine through - to let their “freak flag fly.” We at the B2B lead generation consultancy, Find New Customers congratulate them.
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Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. He presented “How to Build an Awesome Personal Brand” at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio.
To learn about Jeff, please visit “Who is the Fearless Competitor?“
Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.