Lead Generation Companies | Biggest Challenges for CMOs
A few months ago, MarketingSherpa asked this question of 287 Chief Marketing Officers
“Which of the following marketing challenges are currently most pertinent for your organization?”
The answers probably surprise no one - especially if you’ve talked to your sales teams lately.
Generating high quality sales leads is the single biggest challenge in business today. And it’s even bigger than it was last year.
Generating High Quality Leads is the problem that Find New Customers helps with. We help mid-sized companies (150 to 5,000 employees) who sell complex products to businesses to design, develop and implement world-class B2B demand generation programs to fill sales funnels with high quality sales leads.
I recently sat down with a marketing executive at a 1/2 billion software company and asked “If I were to call a marketing automation software vendor, give them a credit card number and get a log-in, what changed in your business?” The answer: Absolutely nothing.
The key point: For you to fix the challenge of creating quality sales leads in your business, it will take people, processes and plans - and not just software.