Daily Archives: June 11, 2011

Harness it in YOUR business - the power of B2B demand generation

Posted by Jeff Ogden on

B2B Demand Generation | Many need our free B2B lead generation content. That’s right. It’s all FREE!

7 Keys to Successful B2B MarketingNeed to learn B2B lead nurturing? Download our totally free and no registration needed cheat sheet, 7 Keys to Successful Lead Nurturing.

I was speaking with a good friend at a content marketing company in Boston. They’re very savvy marketers, use a great marketing platform (Marketo) and have a good staff of super-smart people. But my jaw dropped when their CEO told me “Jeff, we do no lead nurturing or scoring.” I started thinking: If these experts don’t do it, what about other companies?

It seems that many companies could use the free B2B demand generation content at Find New Customers, on B2B lead nurturing and lead scoring including:

  • A $500MM business intelligence vendor called Microstrategy in the Washington DC area I just visited has no lead nurturing or scoring. They don’t even have marketing automation software. We offer them our great free B2B lead generation content.
  • A large global software HR software company called Northgate Arinso has a large marketing staff, and zero nurturing content. We offer them our free B2B lead generation content.
  • On the other hand, a tiny company called Find New Customers does a superb job of content marketing, lead nurturing and lead scoring. If we can do it, you can too.

The problem appears to be everywhere. Very few companies do a good job of nurturing leads, publishing content and scoring behaviors. We offer them all our free content on B2B demand generation.

Why beat your head against a wall when experts like Find New Customers or similar companies can help? If your company needs to crank up lead nurturing, lead scoring or the like, please contact Find New Customers.

What do you think? We love comments and people who share.

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Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. He presented “How to Build an Awesome Personal Brand” at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio.
To learn more about Jeff, please click on Who is the Fearless Competitor?

Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.