BtoB Lead Generation: Content Marketing Challenges
At Find New Customers, we’re big believers in content marketing and fans of the book Content Rules by Ann Handley and CC Chapman. So when we saw this great article in the MarketingProfs blog, we wanted to share it. We share the beginning of the article, along with a link to read the rest.
It’s by Ron Ploof
Had someone told me at the beginning of the month that I’d be flying to Minneapolis to co-present an all-day session at the Confab Conference, I would have laughed. But that’s exactly what happened when Ann Handley called to see if I could pinch-hit for her Content Rules co-author, C.C. Chapman, who wouldn’t be able to co-present with her due to emergency surgery.
And so, last Wednesday I found myself standing next to Ann before 60 content creators, who were all there to participate in: “Content Rules: How to Create Content People Really Care About.” I was very excited to speak to this group for one simple reason: They already know the value of content. Unlike traditional marketers who see content creation as a threat to their jobs or old school PR folks who see it as a threat to their cushy monthly retainers, the corporate storytellers in front of us represented the new guard of this digital communications era.
At the beginning of the session, Ann asked everyone to jot down three things that they each wanted to learn. We collected 117 questions from 48 participants.
To read the rest of this great article, click on What Challenges Do Content Creators Face?