Welcome to Laugh and Learn - featuring @fearlesscomp

Episode 29 - How to Sell Soap

In this weekly show, we share a B2B marketing lesson using a witty video. We hope you enjoy this week’s show and tune in next Friday at 11am ET.

In this episode, we explore the myriad of options on product marketing offered to marketers and explore a new and better way to market. We thank Vm-people, a company in Berlin, who created this video.

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“If marketing to marketers is like cooking for chefs, Jeff Ogden of Find New Customers is the Wolfgang Puck of marketing. His insights, instincts and ingenuity about getting customers engaged and keeping them involved are well-known in the industry. And, he’s a heck of a nice guy to boot. I wouldn’t hesitate to work with Jeff now or in the future.” Steve Gershick, Founder of DemandCon.

Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York. Follow Jeff on Twitter or download the free white paper on B2B lead generation.

How to Find New Customers

Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.

B2B Lead Generation | Who is the Fearless Competitor?

Some of you may be wondering about the author of this popular B2B marketing blog. Here you go.

Our motto:

Jeff Ogden, the Fearless Competitor

Always Be Helping (To help others and ask for nothing in return)

With 1/2 of salespeople failing to make quota today…..Find New Customers helps companies (between 150 and 5,000 employees who sell complex products – software, insurance, hardware, boats, books, etc.) – to create, implement and deploy world class lead generation programs. Sales makes quotas and executive keep their jobs.

Here is more information about some of our accomplishments.

REPUTATION

Interviewed on the popular radio show, Intrepid Radio “with sales and marketing leader Jeff Ogden“
Invited to appear on popular B2B marketing show for the Sales Lead Management Association.
Creator of “Best B2B Marketing Idea of a Year Award” won in 2010 byKinaxis.
One of the B2B marketing experts interviewed for the article by Eloqua entitled “2011 Demand Generation Predictions.”
Host of the B2B track at the Aprimo Marketing Summit.
Video interview for Eloqua on Revenue Performance Management.
Host and Lead Expert on Experts Roundtable on BtoB lead generation for Focus.com. “Jeff did a fabulous job as host.” Mac McIntosh, Sales Lead Experts.
Featured as special guest on HubSpotTV – a weekly online TV show.
Highlighted as Marketing Mogul at Marketo – a highly selective group of top demand generationexperts.
Expert speaker for Vistage, the world’s largest organization of CEOs
Featured in Connected Marketer, a group of top marketing experts sponsored by Genius.com
Executive Producer and Host of the weekly online show “Laugh and Learn with the Fearless Competitor“
The social media expert, Paul Gillin, quoted me in his new book, Social Marketing to the Business Customer (pages 160-161)
Recommended in the new book “Rainmaking Conversations” by Mike Schultz and John E. Doerr of Rain Today
Listed in B2B Sales and Demand Generation Experts and Lead GenerationExperts lists on Twitter
A top expert in B2B marketing (formerly a top marketing exec at Eloqua) compared marketing to cooking – and said I was the “Wolfgang Puck” of B2B marketing.
Profiled extensively in the popular book for executive job-seekers Get Back to Work Faster

FEARLESS COMPETITOR – OUR CONTENT

Invited to appear in March Marketing Madness for Sanera PeopleDevelopment Company. Wrote “How to Do Great Marketing with (Almost) No Money.””Your article was far and away the most popular one.”
Over 100 YouTube videos on the Find New Customers channel on B2B marketing and lead generation to date.
The Crazy World of B2B Marketing published in B2B Buzz by the Business Marketing Association.
Multiple Slideshare presentations.
Regular contributer to PostClickMarketing blog, with articles such as “The Problem with Kids: How Your Products and Services are Really Perceived.”
Articles from Fearless Competitor have appeared in Marketing Profs, SandHill.com, TheCustomerCollective, CustomerThink, B2B Sales Lounge, SalesGiants blog, SavvyB2B, Modern B2B (Marketo), Revenue Management (Eloqua) and many others.
Fearless Competitor is in licensed syndication – shared with Associated Press, BusinessWire, magazines, newspapers, etc.
Fearless Competitor featured in the B2B Marketing Zone as one of the best B2B marketing blogs
Fearless Competitor listed in top Content Marketing blogs by Junta42
Fearless Competitor has been read over 50,000 times!
Fearless Competitor listed in Big List of B2B Marketing blogs by Marketo
Fearless Competitor listed as one of the 334 best B2B marketing blogs by Proteus.
Fearless Competitor was highlighted on the Eloqua Blog Tree of select marketing blogs.(The blog tree is pictured here.)
Listed as a marketing expert at Focus
Find New Customers ranks on Page 1 for all of our keywords.
Amazon.com now publishes Fearless Competitor on Kindle

OTHER RECOGNITION

Member of the Top Recommended People group on Linkedin. By invitation only. Min 10 Endorsements (We have over 39) And the Jeffrey Ogden Linkedin profile is featured a case study in Get Back to Work Faster.
Featured in MarketingWisdom2010 by MarketingSherpa as an example of a particularly success marketing approach.
Find New Customers ranked ahead of over 98.3% of websites based on HubSpot’s websitegrader.com.
@fearlesscomp got a perfect Twitter grade of 100 out of 100 in Hubspot’s twittergrader.com.
Quoted in the book by social media expert Paul Gillen, Social Marketing for the Business Customer (pages 164-165)
Profiled extensively in the book Get Back to Work Faster
Author of highly acclaimed white papers on demand generation, sales andemail marketing:
- How to Find New Customers
- Definitive Guide to Making Quota
- Moving from Transactional to Conversational Email Marketing
  In fact, these white papers are now offered in Europe.
Presented Demand Generation at the CMO Thought Leadership Conference
Run Fearless Competitor group on Linkedin
President of Find New Customers, the business to business lead generationexperts.