Daily Archives: June 2, 2011

@fearlesscomp and James Rogers of Hoovers to appear on SLMA radio

Posted by Jeff Ogden on

B2B Lead Generation | The Fearless Competitor and James Rogers of Hoovers to appear on SLMA Radio just one week from today

(Editors Note: Today’s show features Trish Bertuzzi of The Bridge Group, a good friend of Find New Customers. Break a leg, Trish!)

Sales Lead Management Association (SLMA) Radio has all the top experts in B2B marketing and sales. Their guest list is a Who’s Who of B2B marketing experts, including recently Lisa Arthur, Chief Marketing Officer of Aprimo (a client of Find New Customers)

Being included with such luminaries of B2B

James Rogers

James Rogers, Hoovers

marketing is why it is such an honor that they invited the President of the B2B lead generation consultancy, Find New Customers, to be a guest on the show.

Jeff Ogden, the Fearless Competitor

The show will air live on June 9, 2011 at 5pm PT/ 8PM ET and I will be joined by fellow guest, James Rogers, VP of Marketing for Hoovers. James is also the founding editor of B2B Buzz - A Community of B2B Experts.

James and I hope you can join us for a fun show.
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Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers - a website filled with great free content on B2B lead generation and marketing.
He presented “How to Build a Great Personal Brand”  at the 140 Social Media Conference on Long Island and will appear on Sales Lead Management Radio on June 9th.

Find New Customers helps companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

Trust and Advertising

Posted by Jeff Ogden on

TrustFile this under interesting statistics on what people trust. Insights from Forrester and the Edelman Trust Factor.

Observation 1:

People don’t trust self-serving information:

  • Only 1 out of 5 people trust advertisements - or conversely, 4 out of 5 don’t trust ads.
  • Conclusion: Most TV and radio advertising is a waste of money.

Observation 2:

People do trust those with no axe to grind:

  • Almost 8 out of 10 trust information from people they know
  • 6 out of 10 trust product reviews

The clear message here is Objectivity. People trust information they believe to be from an objective , unbiased source - whether it be from someone they know or not.

Makes you wonder why so many companies continue to fill airwaves and print with advertising, when very, very few people trust it.

A far smarter approach would be to get customer endorsements and advocates on social media. Share unbiased reviews. Get your fans to promote your products - That is called “crowd-sourcing.” (This Friday, check out Laugh and Learn featuring @fearlesscomp - our weekly B2B marketing show entitled “How to Sell Soap.”)

What do you think? We love your comments and sharing.

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Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers - a website filled with great free content on B2B lead generation and marketing.
He presented “How to Build a Great Personal Brand”  at the 140 Social Media Conference on Long Island and will appear on Sales Lead Management Radio on June 9th.

Find New Customers helps companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

Forrester find most companies still have small interactive marketing departments

Posted by Jeff Ogden on

Lead Generation Companies | Companies struggle with small interactive marketing departments

A reported in BtoB magazine, (May 2, 2011), b2b marketers need to “significantly realign their organizations” according to a new report from Forrester Research.

The article states that most companies still have relatively small interactive marketing departments, with 30% of companies with revenue of more than $500MM have fewer than 15 people in their interactive marketing department. Only 1 out of 5 large companies have more than 100 people in interactive marketing.

The author of the study said that companies have traditionally relied on sales organizations to deliver one-to-one messages to their target audiences, but “in btob organizations, marketers will play a bigger role in recognizing these needs, especially in things like the lead nurturing stage, making sure the right people get the right information.”

Amen, Forrester! Companies ought to do a much better job of breaking down silos, personalizing and customizing marketing content - so that they are able to deliver the right messages to the right person in the right media at the right time.
Read my blog on Kindle

Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers - a website filled with great free content on B2B lead generation and marketing.
He presented “How to Build a Great Personal Brand”  at the 140 Social Media Conference on Long Island and will appear on Sales Lead Management Radio on June 9th.

Find New Customers helps companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.