B2B Lead Generation | The Importance of Lead Nurturing
“LEAD NURTURING IS ONE OF THE MOST IMPORTANT, YET
POORLY UNDERSTOOD ASPECTS OF B2B LEAD GENERATION TODAY.”
Jeff Ogden, President of the B2B lead generation consultancy Find New Customers
With up to 9 out of 10 visitors to your website not ready to buy, lead nurturing is one of the most important factors in B2B marketing today. Few companies do it at all, and very, very few do it well.
Lead nurturing is the process of sharing valuable content (to them) over time, earning their trust, till they are ready to buy.
Jeff Ogden, President of Find New Customers, an expert in B2B lead nurturing, was interviewed on SalesBuzz Radio for
“The Importance of Lead Nurturing“
(Click the underlined show title to listen.)
Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. He presented “How to Create a Great Personal Brand” at the 140 Social Media Conference on Long Island on May 26th and will appear on Sales Lead Management Radio on June 9th.
Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.
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Jeff Ogden