B2B Lead Generation | 7 Keys to B2B Marketing Success
“Your customers are frazzled - crazy-busy. They’re in endless meetings. Their To-Do Lists are overflowing.” Jill Konrath, SNAP Selling
With prospective buyers busier than ever, as Jill says, complex marketing messages no longer are effective. People simply lack the time to read your lengthy content.
We need to instead distill marketing down to its very essence - people want to quickly scan content today. But if they see something that piques their interest, they also want to be able to dive deeper. In short, we need personalized content - get what you need, when you need it.
“We’re very proud of our new cheat sheet - 7 Keys to B2B Marketing Success. It addresses the needs of today’s buyer - for simple, bite-sized content with the opportunity for more as they desire.” says Find New Customers President, Jeff Ogden.
This new cheat sheet has clickable links on each one of the 7 Keys - each one takes you to a landing page with more information on that Key. This give the consumer of the content power of what she gets.
Grab this new cheat sheet by clicking the image below. No registration needed. Just point and click. Whatever you think of it, please tell your friends. And please use the social sharing buttons below, so that others can get it too.
Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. He presented “How to Create a Great Personal Brand” at the 140 Social Media Conference on Long Island recently and will appear on Sales Lead Management Radio on June 9th.
Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.