Organic search is our #3 source of traffic to Find New Customers, but you can help us make it even bigger.
Google loves inbound links so we made a simple page that you can use to link your blog or website to Find New Customers.
Just copy the text from the link and paste it to keywords on your blog or website.
Thank you.
Got a big user group meeting or content marketing event coming up? Need a fun and engaging speaker?
Hire the Fearless Competitor as your speaker. Click on my face to learn more.
Jeff Ogden, the Fearless Competitor
I wish to share with our readers an interesting observation. I read it most recently in the book by Brian Solis, Engage, (Chapter 20, pages 243-267) but I’ve seen it previously too. And I’ve observed it first-hand.
The bottom line:See that tiny yellow sliver? Those are the Producers. They are rare indeed.
Producers actively create content, write blogs, record videos, etc. and are exceedingly rare. “Producers” represent only 1 out of 10 active members. The vast majority, “Consumers” watch YouTube videos, read articles, etc., but create nothing.
The fact that a tiny minority does almost all of the work is borne out by this fact: The vast majority of book reviews at Amazon.com are created by a handful of people.
Without question, the Fearless Competitor is a Producer. We’ve founded companies (iOptimize Marketing and Find New Customers), written white papers, written a popular blog, have our own YouTube channel, etc. That - by definition - is a producer.
What does this mean to you? If you want to engage and share content in marketing, find the Producers in your industry.
If you are looking for senior marketing folks, look for Producers. That means you should look for the products of Producer - blog articles, white papers, videos, etc. If you find a lot, you found a Producer.
Conversely, if you find nothing but comments on blogs, you found a Contributor. And if you find nothing, you found a Consumer. IMHO, this should trump industry experience.
What do you think? What has been your experience? We love your comments? Don’t just be a Consumer, but write a response to become a Contributor. Or write a blog post about this post and become a Producer.
@fearlesscomp (Jeff Ogden, President of the B2B Lead Generation consultancy,
Jeff Ogden
Find New Customers, will be a featured speaker at the 140Conference Long Island to be held at Touro Law Center, tomorrow May 26th.
@fearlesscomp gets a perfect Twitter score of 100 out of 100 and was a featured guest on HubspotTV recently. His blog has been read by over 49,000 people and is nationally syndicated.
We expect this event to sell out quickly, but you can get a discount off registration by using my special discount code of http://ow.ly/4HFTI
Learn more about the event, why you ought to attend and how to sign up by watching this intro video by Sueann Shirzay.
I also appear on Sales Lead Management Association radio on June 9th.
What do you think? We love comments and our subscribers.
SaaS marketing products like Marketo, Hubspot, Eloqua and the like are very, very easy to buy. Give them a credit card, they give you a login. Done. The transaction can be completed in minutes.
It’s actually way too easy, I believe.
It’s a lot like dieting. Most everyone wants to do it but promises don’t match reality.
Look at this image. “Scientists discover rare weight loss “Wonder Herb.”
I’m sure you don’t buy that. You know full well that there’s no “Wonder Herb” in dieting. Dieting is hard and arduous. Watch “The Biggest Loser” to see how hard it is.
Unfortunately, there’s no “Wonder Herb” in B2B lead generation and marketing either.
Want to hear what it’s really like to buy marketing automation? Read an actual user story in Marketing automation—lower your expectations.
The author, Liz McCellan writes “Don’t get me wrong. I think marketing automation is a smart tool to invest in, but I want to give some candid advice about setting the right expectations.” She goes to compare marketing automation to becoming a parent - everyone congratulates you, but you are in for hard work. One recommendation: She urges you to set realistic dates - and then add at least 6 more months.
Liz makes a great point in her article. What does your software purchase do toward fixing your company’s problems with generating quality sales leads? Absolutely nothing! (This is not a knock on products from companies such as Marketo, Eloqua, Silverpop, Neolane, and Pardot. They are fine products from solid companies.)
The only way to REALLY fix your lead generation challenges is to do a lot of hard work - the diet and exercise, if you will - which we summarize in these 10 steps.
Are you ready to do what it takes?
Notice that the real use for the software you bought is in Step 10?
Unless you are ready to invest in those 10 steps using internal and/or resources like Find New Customers, you will never really fix your problem with sales lead quality.
What do you think? Is buying software a panacea for fixing real problems in most companies? We love your comments and sharing.
