Find New Customers interview of content marketing expert, Jim Burns of Avitage

Posted by Jeff Ogden on May 24, 2011

B2B Lead Generation | Using Video in B2B Marketing

Content marketing is a critical business imperative today. In a brand new study by Holger Shultz (2011 B2B Content Marketing Report), it was found that over 7 out of 10 companies are increasing investment on content marketing in 2011. Yet companies continue to struggle to create engaging content and skyrocketing costs of creating the volume of content needed using “point production” techniques.

Jim Burns

I had the pleasure of interviewing one of the top experts in content marketing

today, Jim Burns, CEO of Avitage. Jim is very knowledgeable about how to use

video in B2B today. Jim and his team have been working on innovative, practical approaches to creating and delivering video for years.

Jim shares with me great insights into video and how it can even be used late in actual sales cycles. With only 1/2 of salespeople making quota today, companies need to use the power of video to improve win rates and close more deals.

In Part 1, Jim makes the point that, as another content type, video must address today’s relevance standards for content.

In Part 2, Jim shares tips and concepts on where video content can be used, particularly the use of video during actual sales meetings.

I strongly urge you to watch the two short clips below and share your thoughts in comments or share on social networks.

Here’s Part 1:

Here’s Part 2:

What did you think? Please let us know.

Read my blog on Kindle

Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th.

Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

Content Marketing tips and techniques

Posted by Jeff Ogden on May 24, 2011

B2B content marketing | tips and techniques

SoftwareAdvice.com invited me to do a guest video post for their very popular blog on B2B marketing.

Content is the fuel of B2B marketing today - studies have shown that buyers looking for engaging content at every stage of the buying process. But creating engaging content is the biggest problem faces by B2B companies today.

Here’s the video I created with tips and techniques for marketing executives to deal with this challenge.

We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

The 140 Conference on Long Island

Posted by Jeff Ogden on May 24, 2011

Jeff Ogden | 140 Social Media Conference | Long Island

140 Social Media Conference | Long Island

“Passionate” “Informative” “Personal” “Inspirational” “Fast-Paced” “Unpredictable”

This social media conference invited me, Jeff Ogden, the Fearless Competitor and President of the B2B Lead Generation consultancy, Find New Customers to be a featured speaker this Thursday.

My talk on the “7 Keys to Marketing Success using Social Media” starts at 12:45pm. I’d love to see you there.

Click here for my personal speaker discount code.

Here is the full list of speakers.

What is the 140Conference?

The world has changed, is changing right now, and you know it; it’s exciting and terrifying all at once. The 140 Characters Conference is your opportunity to learn what this change in the world is, how it affects us here in Long Island and how it affects your life and your business personally. When you leave this conference you will walk away with real answers.

The #140conf events provide a platform for a worldwide community to: listen, connect, share and engage with each other, while collectively exploring the effects of the emerging real-time Internet on business. On Thursday May 26th 2011, Long Islanders become an important part of that community.

The schedule is unique and fast paced. We will provide a platform for as many people as possible to share their thoughts and engage in conversation with the audience. Individual talks are 5 minutes, “Featured talks” are 10-15 minutes and Panel Discussions are 10-15 minutes.

Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers.

Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs.) As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

Find New Customers releases “7 Keys to B2B Marketing Success”

Posted by Jeff Ogden on May 24, 2011

B2B Lead Generation | 7 Keys to B2B Marketing Success

“Your customers are frazzled - crazy-busy. They’re in endless meetings. Their To-Do Lists are overflowing.” Jill Konrath, SNAP Selling

With prospective buyers busier than ever as Jill states, we need to distill marketing down to its very essence - people want to quickly scan content today. But if they see something that piques their interest, they also want to dive deeper.

In short, we need personalized content - get what you need, when you need it.

“Find New Customers is proud of our new cheat sheet - 7 Keys to B2B Marketing Success. It addresses the needs of today’s buyer - for simple, bite-sized content with the opportunity for more.” says Find New Customers President, Jeff Ogden.

This new cheat sheet by Find New Customers offers clickable links on each of the 7 Keys - each takes you to a landing page with more information on that Key. This gives the consumer the power to get what she wants - when she wants it.

Grab this free new cheat sheet by clicking one of the images. No registration needed. Just point and click. Whatever you think of it, please tell your friends.

7 Keys to Successful B2B Marketing
Read my blog on Kindle