Content is fabulous, but nagging was getting to be too much. David and I both signed off from Hubspot.
It interferes with life
Emails several times a day - even on the weekends - inviting me to their content, finally proved to be too much.The constant buzzing of my Blackberry was driving me and my family crazy. (Since I unsubscribed, my Blackberry can cool down on the weekend.)
Besides, even when they pique my interest with their content, they are unable to remember who I am, so registering for any of that content takes a lot of keystrokes.
Marketo remembers me, Eloqua remembers me, heck even Find New Customers remembers its prospects. Downloading content from Marketo, for instance, just takes a couple of clicks.
What do you think? Can email get too frequent for you as well? Does it bother you when you have to fill out forms every time?
Part 2 of our popular interview with content marketing expert, Jim Burns of Avitage, will run on Monday morning.