Marketing Strategies: Outsource Marketing for greater results

Outsource a portion of your B2B marketing. That’s the conclusion of this post.

For a similar article, please visit our article “Outsourced Lead Generation Gives 43% Better Results” And a recent study found that only 30% of companies look for outside help - BIG mistake for 7 out of 10, I think.

Stéphane Poirier of Exo B2b Integrated Marketing in Montreal is a dear friend and I love this post of his on why more companies should outsource marketing, especially in light of the vastly changed and tumultuous world of B2B marketing today.

I hope you enjoy it and click the link to read the rest of it.

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This post is the follow-up to an article I wrote called Deficient Marketing, where I proposed the outsourcing of marketing activities as a cure to the epidemic of deficient B2B marketing practices in SMBs.

Introduction

Business-to-business SMBs usually have a marketing department ran by a small internal team. It’s difficult to justify the hiring of permanent employees in the current managerial perspective of “do more with less.”

Marketing has been evolving rapidly over the last 10 years and requires more competencies than what can be mastered and maintained up-to-date by internal resources alone.

To keep the pace, SMBs these days have to integrate the totality of marketing disciplines, channels, and technologies into their practices.

That’s not a simple task!

Marketing Outsourcing constitutes an efficient and performing management alternative. However, too few small or mid-sized businesses use this option because they believe they can’t afford it.

In reality, these SMBs don’t see how they can reap the tangible benefits of outsourcing. This way of dealing with marketing is new and often misunderstood by many marketing managers.

I’m not exaggerating. Take a moment to read this definition.

“Transferring a portion of the marketing department to an external partner in order to assure the completion of marketing activities that can’t be sustained internally.
“The decision to outsource rests on the capacity to efficiently sustain (or not) certain marketing activities. This implies exact evaluation of performance & productivity of resources responsible for the realization of marketing activities.”

Now, ask yourselves the following question: Does the allocation of your resources (internal employees or external contractors) allow for an optimal ROI of your marketing department?

No matter what you answer, make it a habit to ask yourself this question regularly. It’ll help you stay in shape.

To read the rest of this great post, click on Outsourced Marketing

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