Daily Archives: May 12, 2011

The Problem with Marketing Data (via )

Posted by Jeff Ogden on

Updated with new data

The Problem with Marketing Data B2B Lead Generation | The Problem with Marketing Data updated article with recent data Trend 5: The Company with the Best Data Wins Fact: An average marketing database contains 25-30% useless records. In best-in-class, it’s under 5% (SiriusDecisions) Data quality is a massive problem in B2B marketing companies. Marketing relies on accurate data, but most companies have inaccurate information. In fact, a large portion of in-house data is wrong and … Read More

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Tomorrow at Fearless Competitor - Laugh and Learn

Posted by Jeff Ogden on

The world famous B2B marketing show, Laugh and Learn featuring @fearlesscomp

The show premiers at 11am ET every Friday, right here on this blog. We’d love to have you join us.

We love our fans!

Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers.

We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

How Big is Content Marketing today?

Posted by Jeff Ogden on

HUGE! Check out this awesome Infographic.

Have you seen our new free “cheat sheet” - 7 Keys to B2B Marketing Success? No sign-up needed. Go grab it now! Or sign up for our demand generation podcasts in iTunes.


Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers.


We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

Marketing Consulting is BOOMING!

Posted by Jeff Ogden on

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Got an email from Mark Hovind of Jobbait yesterday. (Mark is a consummate data junkie and he frequently shares interesting insights from the data on where the world of business is headed.)

Mark said:

Hi Jeff,

Did you know that consulting is booming?

Management and technical consulting is up 44% in the last 10 years, with the largest gains in Marketing (up 81%), and Process and Logistics (up 53%).

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Thanks Mark. Marketing Consulting up by 81% is very impressive.

Why is marketing consulting booming? It seems that companies are finally starting to figure out that it takes a lot more than marketing software to truly fix the b2b lead generation problems. Just read Dan McDade’s great book, The Truth About Leads to see the ugly reality B2B salespeople face.

They need ideal customer profiles, content marketing, lead nurturing, lead scoring and more. Most lack the fresh perspectives, talents and resources to do it all in-house, which is why they turn to lead generation companies like Find New Customers.

Why invest in marketing? Marketo spends 90 cents on marketing for every dollar spent on sales - and they are one of the fastest growing SaaS companies on Earth. Are you invested properly?

Take your total sales expense and multiply it by .9. Is that your marketing budget? If not,  you’re not invested in marketing.

Want to learn how the B2B marketing experts at Find New Customers can help your business? Check out How We Help You.

Have you seen our new free “cheat sheet” - 7 Keys to B2B Marketing Success? No sign-up needed. Go grab it now! Or sign up for our demand generation podcasts in iTunes.

Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers.

We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

3 Tips for expanding to/from the USA (via )

Posted by Jeff Ogden on

Great tips for companies looking to move internationally.

3 Tips for expanding to/from the USA (Updated version of an earlier post.) In the economic downturn, many companies look longingly at the Far East, Europe, South America, etc. for expansion. They think they may find new sources of revenue and balance out the ups and downs of single countries. Having once led sales and marketing for a UK search marketing firm (a light that’s green) that struggled and failed in the USA several times, I’m uniquely qualified to talk about this. The rea … Read More

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Core Values at Find New Customers

Posted by Jeff Ogden on

Lead Generation Companies |Find New Customers Core ValuesTrust

In this brief blog post, we’ll answer 2 very simple questions.

  1. What’s important to you?
  2. What are your values?

If you are even considering doing business with the B2B lead generation company, Find New Customers, you have a right to know what we believe in.

Glad you asked. Here are our three core beliefs:

  1. A Promise Made is a Promise Kept
    So simple but too few live this way. One’s word should be golden. Ever have someone promise to call you at 2PM on Tuesday, and they never call? Not us. Take it to the bank.
  2. Always Be Helping
    Do things for others - asking nothing in return. This is one of our most important beliefs. This has been the key to growing our incredible network. People appreciate it.Here’s one example: The MD of a French software company contacted me about wishing to expand to the USA. Could he please meet with me when he comes to the USA? Not only did I say yes, but I shared a case study on an Israeli companies successful expansion to the USA expansion with him. The charge for this great advice? Not one cent. Always Be Helping.
  3. Listen more than You Talk
    Too many love to hear their own voices. Shut up and listen. Genuinely care about others.

What do you think of these core values? We love your comments and re-Tweets.

Have you seen our new free “cheat sheet” - 7 Keys to B2B Marketing Success? No sign-up needed. Go grab it now! Or sign up for our demand generation podcasts in iTunes.

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Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th.

We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

@fearlesscomp to appear on SLMA radio

Posted by Jeff Ogden on

B2B Lead Generation | Another Guest appearance for @fearlesscomp

Jeff Ogden

Jeff Ogden

Sales Lead Management Association (SLMA) Radio has all the top experts in B2B marketing and sales. Their guest list is a Who’s Who of B2B marketing experts. Click the underlined words to see all of the top B2B marketing experts who have appeared on the show recently.

This is why it is such an honor that they invited the President of the B2B lead generation consultancy, Find New Customers, to be a guest on the show.

The show will air June 9, 2011 and I will be joined by fellow guest, James Rogers, VP of Marketing for Hoovers. James and I hope you can join us for a fun show.
Read my blog on Kindle

Have you seen our new free “cheat sheet” - 7 Keys to B2B Marketing Success?

No sign-up needed. Go grab it now! Or sign up for our demand generation podcasts in iTunes.

Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers.

We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.