B2B Lead Generation | How to Prioritize Leads | Part 2 of 3
In our last post, we shared part 1 of Mac McConnell of Bluebird Strategies talking about lead scoring at Software Advice. In this segment, he dives in deeper.
More quality sales opportunities leads to more sales which leads to higher revenue and market share.
In this second installment, Mac discusses buyer insights, lairs and trust and more.
We thank Mac for his insights and the nice folks at Software Advice for sharing with our readers. The third and final video will run next Tuesday.
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