Content Marketing: What Does Re-Imagine Content Mean?

Posted by Jeff Ogden on

B2B Lead Generation: Re-imagine marketing content

One of the best books on content marketing is Content RulesContent Rules by Ann Handley and CC Chapman. One of the things they discuss in the book is the need to “Re-imagine, don’t recycle” content. But what does that really mean?

Let’s let CC explain.

Please note that our wonderful free “cheat sheet” on lead nurturing “The 7 Keys to Lead Nurturing Success” is a small taste of what you get in our terrific white paper, How to Find New Customers.

Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers. We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.


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2 responses to “Content Marketing: What Does Re-Imagine Content Mean?”

  1. Pingback: Content Marketing is a Marathon, Not a Sprint « coreyolo

  2. Pingback: Content Marketing is a Marathon, Not a Sprint | OpenView Blog

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