The Edelman Trust Barometer 2011


B2B Lead Generation - Trust is the Critical Ingredient

Every CEO needs to hear this!
What is the state of Trust in Business today?

How can corporations build trust? (Hint: It’s no longer the corporate party line and CEO speeches. Sorry, but you don’t control your brand anymore.)

What do you think? I’d love to hear your thoughts on this study results.

Jeff Ogden is President of Find New CustomersLead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York. Follow Jeff on Twitter or download the free white paper on B2B lead generation.

How to Find New Customers

Find New Customers helps companies like yours(with 150 to 5,000 employees and complex products)implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in onlinelead generation. Quality sales leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.

If you wish to do sales lead generation online, contact the B2B lead generationexperts at Find New Customers. Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article.







Lead Generation Companies: Services Matched to Your Needs


Lead Generation Companies: Improve 2011 results by finding the right service for your business

CMO Challenges

As this graph shows, the #1 challenge facing chief marketing officers is the need to “Generate High Quality Leads” And that need is growing.

CMOs are faced with a bewildering array of choices, so Find New Customers has a range of services matched to need and budget. As I told an EVP of Sales “Anyone who says he has the answer before a diagnosis is lying to you.”

To make it easy for you, we matched goals and limitations to services:

  1. I want to learn B2B lead generation. I have time but no budget.
    Answer: Use the free Education section of Find New Customers.
  2. I’m committed to learning B2B lead generation. I want some personalized hand-holding, but I can’t spend much.
    Answer: Sign up for our $49 Lead Generation Training Course.
  3. I want to uncover the root causes of our lead generation challenges. I’m willing to take a bit of time and spend a bit of money.
    Answer: Choose our Lead Generation Assessment Service - 3 weeks
  4. I want my company to be the best in the business at B2B lead generation. I’m willing to invest the time and money to get there.
    Answer: Select our Full Lead Generation program - 6 months

We hope you find the right service for your business at Find New Customers.

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Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

“If more companies listened to (Find New Customers) a lot more would be sold.” Dan McDade, Pointclear.