Daily Archives: April 5, 2011

7 Keys to Successful Lead Scoring

Posted by Jeff Ogden on

Find New Customers to release the second in a series of great content regarding B2B lead generation

Sales Lead Generation using engaging, bite-sized content

After the remarkable popularity of our last “Cheat Sheet”

7 Keys to Successful Lead Nurturing

We’re proud to announce the next in the series, due later this month.

7 Keys to Successful Lead Scoring

Stay tuned.

Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York. Follow Jeff on Twitter or download the free white paper on B2B lead generation.

How to Find New Customers

Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products)implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Quality sales leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.

If you wish to do sales lead generation online, contact the B2B lead generation experts at Find New Customers. Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article.







Marketing as a Revenue Engine

Posted by Jeff Ogden on

B2B Lead Generation: Is Marketing Really a Revenue Engine?

Great discussion on key issues facing business leaders. Steve Woods, CTO and Co-Founder of Eloqua leads a panel discussion at Dreamforce.

The crux of the discussion: Where do we invest a dollar to generate revenue?

Steve wrote: “In this panel discussion, Michael Williams of McAfee, Daniel Greenberg of TrialPay, and Chris Boorman of Informatica dug into the question from three very interesting angles and showed exactly what they had done in their respective businesses to rethink marketing as a revenue engine and drive business for the organization.”

Some super real-life examples here that provide lessons for B2B marketers today. including companies such as Informatica, who sells to large firms. (Hey, Franklin Rios of InfoGroup, who leads the Fortune 1000 sales team, you ought to watch this.)

Comments included the power of Linkedin, using the website for lead generation, integration with marketing automation, using Search Engine Optimization (SEO) and social media to attract people to the website, and measuring EVERYTHING - all key points.

(Interestingly, Find New Customers is doing virtually everything Informatica is recommending - Slideshare, YouTube, podcasts, blog, social media, etc. According to Google Analytics, traffic to Find New Customers is up by 1,602% !)

I highly recommend every business executive watch it.

Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York. Follow Jeff on Twitter or download the free white paper on B2B lead generation.

Find New Customers helps companies with 150 to 5,000 employees and complex products to implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. For a list of our services, check out How We Help You.

Quality sales leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.

If you wish to do sales lead generation online, contact the B2B lead generation experts at Find New Customers. Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article.