B2B Lead Generation: Social Becomes an Important Element in Search According to the Wall St. Journal today: Google Inc. is offering to add a twist to Web searches, in a bold offensive to prevent Facebook Inc. and other social-networking companies from gaining an upper hand on Web innovation and potential advertising dollars. The Internet search… Read More
B2B Lead Generation: The Power of Video
Do Salespeople Need More Leads? Yes, Indeed! B2B Lead Generation Using Online Video One of the key theme in B2B marketing is video. Should you have a YouTube channel? Yes, you should. Want to see a great example of a B2B video? Look at what the supply chain software company, Kinaxis, (winner of our B2B… Read More
What do B2B salespeople think of their company’s lead generation?
B2B Lead Generation: Looking for better results i feel sorry for B2B salespeople today. A recent study by the Bridge Group shared some interesting data. Steve Dodge posted a blog article about it. Here’s a summary: What percentage of your marketing-generated leads fit your sweet spot? Answer: Only 3 out of 10. The other 7… Read More
B2B Lead Generation: A Tag Cloud of Fearless Competitor
Sales Lead Generation - Showing Information With a Tag Cloud Here’s a great way to show what this blog is all about. Click on the image to enlarge it.
B2B Lead Generation: Social Marketing to the Business Customer
Do Salespeople want more leads? Yes, indeed! B2B Lead Generation using social media No, this is not about the new book, but rather some insights for business executives on social media. Here is one big problem. Businesses and buyers are miles apart. Businesses think prospective buyers are looking for product information and research. But most… Read More
Initiative isn’t Given; You Take It
Sales Lead Generation - Take the initiative Love this concept by Seth Godin. Waiting for that acceptance letter? Waiting for an invitation? Stop waiting! Create your own future. Pick up the phone. Send the email. Go visit them. Create a presentation and send it via FedEx. Make something happen. Loved this line: The past is… Read More
B2B Lead Generation: New Expert Author page from Evan Carmichael
Lead Generation Companies - and an expert authors page This network is home to some of the most famous authors in the USA and we have a new Expert Author’s page there. We’re quite proud of it. We’d love your visit. Click on the words below or the picture. B2B Lead Generation Strategies - Jeff… Read More
Poke the Box - Review of Seth Godin’s new book
Do Salespeople want more sales leads? Yes, indeed! (paying homage to the late great Dr. Seuss.) B2B Lead Generation by taking Initiative What is Poke the Box and what does it mean to you? I recently hosted the B2B track at the Aprimo Marketing Summit, where one of the keynote speakers was Seth Godin, the… Read More
Personality - the Missing Ingredient in B2B Marketing Today
B2B Lead Generation - the Need for Personality
4 BtoB Marketing Action Items for 2011 (via fearlesscompetitor.net)
Great post on marketing actions to do today. Must read! Lead Generation Companies - 4 Action Items for Today Now that it's March of 2011, it is time to revisit this important post for the new year. Just like committing to diet or exercise, business improvement needs patience and determination. Please review these tips and… Read More
