Daily Archives: March 31, 2011

I’ve seen the future of search, and it’s social

Posted by Jeff Ogden on

B2B Lead Generation: Social Becomes an Important Element in Search

According to the Wall St. Journal today:

Google Inc. is offering to add a twist to Web searches, in a bold offensive to prevent Facebook Inc. and other social-networking companies from gaining an upper hand on Web innovation and potential advertising dollars.

The Internet search giant said it would allow users to recommend useful search results to friends and potentially reorder the way sites are ranked based on what they and their friends like or find useful.

The “social search” effort, dubbed “+1″ or “plus one,” could change the way that some people use Google’s search engine.

This holds massive ramifications for the B2B marketer and Chief Marketing Officers. Google always in the past was all about inbound links - producing great content so that people build web links to it. But this world is changing so fast today.Today, people share recommendations and links on social networks - they no longer build web links. So Google is struggling to adapt to this new world.

Social Search is coming - Will you be ready?

Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York. Follow Jeff on Twitter or download the free white paper on B2B lead generation.

How to Find New Customers

Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products)implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in onlinelead generation. Quality sales leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.

If you wish to do sales lead generation online, contact the B2B lead generationexperts at Find New Customers. Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article.







B2B Lead Generation: The Power of Video

Posted by Jeff Ogden on

Do Salespeople Need More Leads? Yes, Indeed!

B2B Lead Generation Using Online Video

One of the key theme in B2B marketing is video. Should you have a YouTube channel? Yes, you should.

Want to see a great example of a B2B video? Look at what the supply chain software company, Kinaxis, (winner of our B2B Marketing Idea of the Year Award) did with video.

At Find New Customers, we’re big believers in video marketing. This is why we publish our Laugh and Learn series every Friday - on our website, Vimeo and YouTube. And why we have our very own Find New Customers YouTube channel - filled with great videos on B2B marketing and lead generation.

Why make your prospect read when they can “meet” you?

Jeff Ogden is President of the B2B lead generation consultancy Find New Customers “Lead Generation Made Simple”

Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York. Follow Jeff on Twitter or download the free white paper on B2B lead generation.

How to Find New Customers

Find New Customers helps companies like yours(with 150 to 5,000 employees and complex products)implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in onlinelead generation. Quality sales leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.

If you wish to do sales lead generation online, contact the B2B lead generationexperts at Find New Customers. Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article.







What do B2B salespeople think of their company’s lead generation?

Posted by Jeff Ogden on

B2B Lead Generation: Looking for better results

i feel sorry for B2B salespeople today.

A recent study by the Bridge Group shared some interesting data.  Steve Dodge posted a blog article about it.

Here’s a summary:

What percentage of your marketing-generated leads fit your sweet spot?

Answer: Only 3 out of 10. The other 7 have a ‘low probability of purchase”

If you’re company scores leads, how accurate is the scoring?

Answer: 7 out of 10 say it is “Not accurate” or “somewhat accurate”

B2B lead generation is in terrible shape today.

Companies need dramatic improvements. What are you doing to dramatically improve your B2B lead generation?

Jeff Ogden is President of the B2B lead generation consultancy Find New Customers “Lead Generation Made Simple”

Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York. Follow Jeff on Twitter or download the free white paper on B2B lead generation.

How to Find New Customers

Find New Customers helps companies with 150 to 5,000 employees and complex products to implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online tlead generation. Quality sales leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.