B2B Lead Generation: Social Marketing to the Business Customer

Do Salespeople want more leads? Yes, indeed!

B2B Lead Generation using social media

No, this is not about the new book, but rather some insights for business executives on social media.

Here is one big problem. Businesses and buyers are miles apart.
IBM Preference Survey

Businesses think prospective buyers are looking for product information and research. But most buyers lack the patience to dig. They are looking for fast information, like discounts and purchase information.

Two things we’ve preached for months - buyer personas and simplify.

  1. Buyer Personas - what makes them tick
  2. Simplify - One of our six keys to B2B marketing success. It means make your content bite-sized.

Why don’t you download Jeff’s free B2B lead generation white paper, How to Find New Customers, today?

Jeff Ogden is President of Find New CustomersLead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York. Follow Jeff on Twitter or download the free white paper on B2B lead generation.

How to Find New Customers

Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products)implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in onlinelead generation. Quality sales leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.

If you wish to do sales lead generation online, contact the B2B lead generation experts at Find New Customers. Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article.

Initiative isn’t Given; You Take It

Sales Lead Generation - Take the initiative

Love this concept by Seth Godin. Waiting for that acceptance letter? Waiting for an invitation? Stop waiting!

Create your own future. Pick up the phone. Send the email. Go visit them. Create a presentation and send it via FedEx. Make something happen.

Loved this line:

The past is history. The future is a mystery. That’s why they call it the present.

Focus on now!

We created the B2B lead generation consultancy known as Find New Customers - and it’s thriving.Find New Customers

What have you created today?

Jeff Ogden, the Fearless Competitor, is President of the B2B lead generation consultancy, Find New Customers. Follow Jeff on Twitter or Linkedin or send an email to jeff dot [email protected]