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Daily Archives: March 22, 2011
4 BtoB Marketing Action Items for 2011
Lead Generation Companies - 4 Action Items for Today
Now that it’s March of 2011, it is time to revisit this important post for the new year.
Just like committing to diet or exercise, business improvement needs patience and determination.
Please review these tips and re-engage this plan for better fiscal results this year.
(Originally posted 12/30/2010)
Happy New Year from Find New Customers!
Fortunately, the economy seems to be improving, despite the recent unemployment rise. This week some prognosticators predicted lots of growth in 2011. Thank God. It’s about time.
I hope we leave the recession in the rear view mirror and you have a great 2011. And we at Find New Customers want to help you make 2011 a great year!
In order to turn that goal into a reality, we have 4 specific recommendations on what B2B marketers should do today to prepare for 2011. The holidays are a great time for 2011 planning. (We also included a new Slideshare presentation for your enjoyment.)
- Download and read the white paper How to Find New Customers
- How to Find New Customers
This will provide a high level overview of business to business lead generation best practices in a simple, easy to comprehend format. In fact, the Funnelholic called this a “must read.”
Purchase and read eMarketing Strategies for the Complex Sale by Ardath Albee
This provides even more depth that the previous white paper so you can dive even more deeply into key topics. IMHO, this is the finest book on BtoB marketing ever published.- Once you’ve read both How to Find New Customers and eMarketing Strategies for the Complex Sale, then you can focus on specific areas of learning where you need more help by visiting the Education page at Find New Customers.
Lead nurturing, lead scoring, Universal Lead Definition, etc. Here you’ll find specifics on lead generation marketing. It’s like a well-organized library of education on business to business lead generation. - Learn about Personality - the Missing Ingredient in BtoB Marketing
By visiting this page, you’ll learn innovative new approaches used by the most savvy marketing companies. You’ll learn how companies use wit, humor and thought leadership to attract prospective new customers to their businesses.
After those four action items are finished, you’ll be ready to hit the ground running in 2011. You’ll be ready to purchase important components like marketing automation from companies like Eloqua, Marketo and Silverpop. (Find New Customers is a Gold-certified Silverpop partner.) implement lead nurturing and lead scoring and crank up quality sales leads to deliver improved revenues and profits in 2011.
Please note: Most companies raised sales quotas in 2010 (as per CSO Insights), but IMHO raising quotas does not increase revenue. So let’s do it differently in 2011. By boning up on these topics during the holiday season, you’ll get great insights on ideas that really work to improve revenue and profits.
What do you think? We love your comments and appreciate you sharing on social networks too.
“Huge believer in lead gen programs. I developed successful program utilizing integrated Marketo/Salesforce.com platform with telesales support. I was truly amazed how quickly we saw results in terms of building a qualified pipeline. Your great white paper on business to business lead generation, How to Find New Customers was a huge help.
Jamie Deperdang, NSI Marketing Services
What do you think? We love comments and people who share.
Jeff Ogden is President of Find New Customers, a lead generation company specializing in online lead generation. “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor” - a fun show about lead generation marketing. Find New Customers is one of a few lead generation companies in New York.
Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) deliver marketing lead generation developing and implementing lead generation marketing programs to improve the way you use B2B sales lead generation to find and acquire high quality sales leads using best practices in b2b lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.
To contact the B2B lead generation experts at Find New Customers, please use the form below.
“If you just do _________, your lead generation challenges will be over”
Just buy our (crap) and your lead generation problems are over!
B2B Lead Generation: It’s Not That Simple
Everyone seems to have the answer to the lack of quality sales leads problem. Everyone’s answer involves you buying something. For instance:
- Buy some Adwords on Google
- Advertise with us
- Use our marketing automation software
- Pay for our service
They all promise that, if you will only do X, all the lead generation quality issues your salespeople are griping about will be over. As long as they get your money, the sales lead generation problems will magically disappear!
Don’t believe it for one second!
It’s not true. There’s no magic bullet.
In order to fix the real problems, you need to drill down to root causes. This takes time and effort. For instance, many companies have problem defining lead, other struggle with content marketing, and still others don’t have a good process - throw low quality leads over to sales. (Over 70% of marketing generated leads are never followed up.)
That’s why we introduced the Lead Generation Assessment Service. Only $4,995 and taking just 3 weeks, it gets to the heart of the root causes of your lead generation challenges.
To learn more, watch this video. Then contact us by emailing jeff dot ogden at findnewcustomers.com.
What do you think of our “no advertising” approach?
Jeff Ogden is President of the B2B lead generation company Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York. Follow Jeff on Twitter or download the highly acclaimed guide to B2B lead generation, How to Find New Customers.
Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.
If you wish to do sales lead generation online, contact the B2B lead generation experts at Find New Customers. Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article.
What is Revenue Performance Management? - whiteboard discussion by Jon Miller of Marketo
“The following video comes from Marketing Automation Software Guide, a free online resource for marketing automation software buyers.”
Sales Lead Generation using Revenue Performance Management
In this video, Jon Miller, VP of Marketing and co-founder of Marketo discusses
in a whiteboard presentation how companies can improve fiscal results using Revenue Performance Management.
(While Marketo discusses Revenue Performance Management, it is our belief that the term “Revenue Performance Management” was actually coined by Eloqua.)
Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers.
We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.
