Brain-dead marketers are everywhere
I’m shocked at the number of companies who expect instant results. Run a few email blasts and watch the leads pour in?
It ain’t happening. B2B marketing is hard and takes time. It’s not about campaigns anymore. It’s not about throwing so-called sales leads to salespeople. It’s not about software and tools.
It’s about deep understanding of buyers and their process. It’s about thinking “outside in” instead of “inside out.” - from customers back to us rather than us out to customers. It is about differentiating your company and creating remarkable content. (So people start remarking to each other.)
It’s sad how badly American businesses are run today.
Check out our new lead nurturing cheat sheet in this video clip.
One other thought. I turned the B2BSalesLounge.com over to the company three weeks ago. It was rocking - great posts for the next three weeks lined up to post. Super images in each one too. What happened over the last three weeks?
Nothing. They did not touch the blog. The last post ran Friday. For the first time in months, there is no post running tomorrow - it aways ran Monday to Friday in the past. Way to go, guys. I’ve lost all respect for them.
By the way. the publishing is paying off. Find New Customers is in the top 5 in Google for almost all our keywords.
What do you think?
Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York.
Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.
If you wish to do sales lead generation online, contact the B2B lead generationexperts at Find New Customers. Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article.