Heroes and charlatans

Posted by Jeff Ogden on March 10, 2011

Who is the hero and who is the liar?

Two websites with almost identical names. One ends in .net and one ends in .com.

Which is the hero and which is the charlatan?

May we ask a favor? We don’t advertise. We depend on our fans to spread the word on Find New Customers and this blog. Can we count on you?

Exhibit A - FindNewCustomers dot net

Exhibit B - FindNewCustomers.com

www.findnewcustomers.com

Who is the company behind Exhibit A? Would you trust a company that failed to identify itself? That stuffs a webpage with keywords? That claims to be an independent CRM Software News, Views and Reviews, but is not. That is FindNewCustomers dot net.

The real company behind it is a sleazy little Florida software company called A P L I C O R. They sell CRM sofware, but you would not know that from their website. It is pretending to be a CRM advice site, but it actually from a vendor. In my opinion a vendor site has little credibility, but a vendor site pretending to be something else is not trust-worthy at all.

On the other hand, www.findnewcustomers.com is the one and only true home of the lead generation company Find New Customers. If you are looking for leads generation, look no further. If you need a great marketing strategy, we’re your team. Social media marketing - ditto.

We put our contact info on every page and stuff it full of great content on B2B marketing, which we give away for free, such as our white paper on B2B lead generation, How to Find New Customers.

So I ask you

Which is the hero and which is the charlatan?

We don’t advertise. We depend on our fans to spread the word about this blog and Find New Customers. Thank you.

Personal review: Aprimo Lead Management

Posted by Jeff Ogden on March 10, 2011

Does Aprimo Lead Management Measure Up?

At the Aprimo Marketing Summit, I had a chance to take a close look at the Aprimo Lead Management offering. I was able to grill them with questions that trip up many vendors. With my experience in B2B lead generation and marketing automation, I felt confident I could give them challenging questions.

I found a very strong and graphical offering for lead management. It offered a great interface, flexibility and adaptation to buyer behaviors. I found it well-designed and flexible. (But you sure better sketch it out on a white board BEFORE you try to create it in Aprimo Lead Management.)

It is clear that Aprimo belongs with the top marketing automation vendors, such as Eloqua, Marketo and Silverpop.

What do you think? We love your comments and your re-Tweets.

Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York. Follow Jeff on Twitter or download the high acclaimed white paper on sales lead generation.

How to Find New Customers

Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products)implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.

If you wish to do sales lead generation online, contact the B2B lead generation experts at Find New Customers. Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article.

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“If we just do _____________, everything will be fine”

Posted by Jeff Ogden on March 10, 2011

“We need someone who knows Eloqua and Salesforce and has recently implemented it.”

“We need someone with industry knowledge so we can get fast results.”

“We don’t have time to bring in a leads generation consultant. We need results now.”

If it were that easy to crank up B2B lead generation, savvy companies like Eloqua, Kinaxis, Amazon and Zappos would be a dime a dozen. They are not. They are rare. Every one of these comments is wrong.

Dumb and Dumber

Marketing is very hard. Software is just a tool and not a means to an end. You’ll want to do social media marketing and implement great marketing strategies too.

You need a sea change in thinking. You need deep insights on your markets and buyers. You need to craft stories and build solid processes, like comprehensive lead nurturing programs. And you need clear lead definitions and lead scoring. It all starts with a solid foundation of buyer personas and buying processes.

There’s no quick fix. But each and every day, senior execs and marketing leaders look for the quick fix. They are sadly mistaken.

In all, you need to really do it differently. As my good friend, Jim Burns, CEO of Avitage said, patience is needed in content marketing. Even if you do it perfectly, nothing happens for a couple of quarters.

When will people learn and stop repeating mistakes?

What do you think? We love your comments and your re-Tweets.

Please note: We don’t advertise. That means we depend on our fans to spread the word about this blog and Find New Customers. This is why your re-Tweets and sharing mean so much to us. Thank you.

Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online marketing strategy show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York. Follow Jeff on Twitter or download the high acclaimed white paper on sales lead generation.

How to Find New Customers

Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.

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Personality - The Missing Ingredient in B2B Marketing Today

Posted by Jeff Ogden on March 10, 2011

Please note that we do not advertise. We depend on our fans to help us spread the word. We humbly ask for your help and appreciate your tweet and sharing. Thank you.

Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York.

Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality. Who doesn’t need quality business sales leads today?

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