03 | March | 2011 | Fearless Competitor

What tactics work best to improve the relevancy of email campaigns?

The nice folks over at MarketingSherpa share some great insights.

For even more great ideas on email marketing, download our free white paper entitled Moving from Transactional to Conversational Email Marketing. (sponsored by Genius.com)

Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York. Follow Jeff on Twitter or download the free white paper on B2B lead generation, How to Find New Customers.

Find New Customers helps companies like yours(with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.

The President of Find New Customers, a lead generation company, just returned from the Aprimo Marketing Summit in Florida, where I was host of the B2B track. Lots of fun, great people and superb speakers.

If I may, let me share some of the exciting happenings there.

Here’s Bill Godfrey, President of Aprimo, welcoming the attendees.

Then Lisa Arthur, Chief Marketing Officer, took the stage and talked with some important guests from companies such as Avaya, Bank of America and CapGemini.

I had the pleasure of hosting the B2B track, such as this roundtable session with Jeff Pedowitz of the Pedowitz Group, Andre Pino of Forrester and Jonathan Block of SiriusDecisions.

We had fun too. One night a Beatles knock-off band called “The Fab Four” performed. Much fun and dancing was had.

We also had some superb keynotes, including a hilarious Jeffrey Hayzlett, Celebrity CMO. “No one will die!” and the pheasant story was gut-busting.

We also had the guru Seth Godin via satellite from the TED conference. (Very funny, but a fly kept landing on Seth’s head as he talked!)

And I had an awesome view from my room.

I’d also like to give thanks to some great folks at Aprimo, like Lisa Arthur, Paige O’Neill, Jeff Chamberlain, Joel Reuter, Katie Dafoe, and Barb Cady. Thanks for inviting the B2B lead generation company Find New Customers to your great event.

Please note the the Aprimo Marketing Summit 2012 will be held in Las Vegas. Mark your calendars.

Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York. Follow Jeff on Twitter or download the free white paper on lead generation.

Find New Customers helps companies like yours(with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in onlinelead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.