“We want to have a great year in 2011 and grow sales, profits and market share. What should we do to ensure our success?”
If you want to find new customers using lead generation programs, you need to do a few things very well. A sales lead generation program depends on successful execution of a handful of things.
I humbly submit for your approval.
6 keys of B2B marketing success
It is my firm belief that companies ought to embrace these six points for success.
Simplify - Less is more (people only read 28% of the info anyway) For a good example, check out Kinaxis, winner of our Best B2B Marketing Idea of the Year award.
Entertain - Stop boring us (We have the patience of gnats). With the flood of information, you need to stand out.
Educate - Help us learn (We love to learn). Give me something really interesting that I didn’t know.
Share - Give us content we can use (Duh. What a concept!). Make is really easy for me to find and use.
Serve - Earn our trust over time (Trust is earned) By serving me, I learn that you are trust-worthy.
Listen - Stop shouting and listen to us (We have something to say.) A tough lesson learned by Hosni Mubarak.
That’s it. My 6 keys to B2B marketing success today.
What do you think? Did you like one in particular? Is there a seventh I should add? I’d love to hear from you!
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Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York. Follow Jeff on Twitter or download the free white paper on B2B lead generation.
Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.
If you wish to do sales lead generation online, contact the B2B lead generation experts at Find New Customers. Use the form below to send a personal note to me or Leave a Reply to post a permanent comment.