(The title of this post matches the title of the new book by Paul Gillin, which quotes yours truly on pages 160-161.)

Had a great meeting with a local business on Long Island on Friday. Very nice people and a great company.

They were looking to crank up B2B lead generation using social media. They asked me “Can we really generate sales leads using social media?”

At Find New Customers, our focus is helping businesses use all types of approaches to improve sales lead generation, including social media.

After the meeting, what struck me is this:

You don’t even realize how expert you are in social media till you talk to someone first dipping their toes in it. For instance, I know how to use Twitter for free advertising and how to use Slideshare and YouTube for search engine optimization - few know this.

As we were talking, they took copious notes. They said “Now I see. It’s not just about social media, but creating great content too.” They said “How do we create engaging content?” I gave them the 3 keys to creating content that engages readers, they said “Could you please repeat those three?” And they carefully copied them into their notebooks.

Looks like we can help them a LOT. This will be a great new client for Find New Customers.

Shocking statistic: About a week ago, we celebrated our reader count on this blog breaking through 40,000. That’s remarkable. Now, just a week later, we blasted through 41,000. The readership of this blog has skyrocketed - I want to say thanks to each and every one of you. You made this possible.

Have a great weekend.

Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York. Follow Jeff on Twitter or download the free white paper on lead generation.

Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.