How can you promote the idea of simplicity?
Shout it….or show it?
Lots of B2B companies say their products are simple. They shout it on their website, in their marketing materials and their sales emails. They shout the message.
But is there a better way? Yes there is, and we share it here.
Kinaxis is the winner of our Best B2B Marketing Idea of the Year award too.
In this episode of Laugh and Learn, we share the story of a software company who used an innovative story-telling approach to explaining simplicity. Instead of shouting it, they use a clever way to show it.
What is the benefit to Kinaxis? Here’s what Social Media B2B wrote:
“Kinaxis used the same dating/relationship storyline to poke fun at a supply chain management rival, but thankfully Sally Ann Perkins is not wearing a monogrammed t-shirt. This kind of humor is perfect for its target – inside jokes are flattering to your audience, and can build rapport by making fun of a shared pain. Clare McDermott told me when prospective customers meet Kinaxis’ representatives at trade shows, they say that watching the video has made them feel like they already know the company. There’s your ROI.”
New contacts feel they already know your company when they meet you for the first time? Who wouldn’t love that?
We also invite you to check out our blog on B2B Sales, the B2B Sales Lounge.
What do you think? We love comments and people who share.
Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York. Follow Jeff on Twitter at @fearlesscomp or download our free white paper on lead generation.
Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.
If you wish to do sales lead generation online, contact the B2B lead generation experts at Find New Customers. Use the form below to send a personal note to me, or click Leave a Reply to post a permanent comment on this post.