Find New Customers at the Aprimo Marketing Summit

Posted by Jeff Ogden on February 10, 2011

Looking to grow revenue in 2011?

Learn from peers and experts at the Aprimo Marketing Summit - February 27th to March 3, 2011.

Just got the revised agenda. Great stuff.

Aprimo Summit

Of course, my interest is in content for B2B sellers, as I’m the host of that track.

If you’re a B2B company, I’ve got great news for you. We’ll have experts there to discuss topics near and dear to your heart, such as Lead Nurturing, Lead Scoring, Content Marketing, Social Media and much more. And we’ll have top experts there to answer your most pressing questions. Like “Can social media really help me sell new customers?”

The social media guru, Paul Gillin, just released a new book, pictured here. And he quotes yours truly on pages 160-161. Why don’t you jump over to Amazon and buy it now?

Social Marketing for Business Customer

Join us at the Aprimo Marketing Summit 2011. Reserve your spot and revolutionize your marketing

Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York. Follow Jeff on Twitter at @fearlesscomp.

Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.

If you wish to do sales lead generation online, contact the B2B lead generation experts at Find New Customers. Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article.

Name(required)

Email(required)

Website

Comment(required)

Find New Customers: Content Marketing Principles and Practices

Posted by Jeff Ogden on February 10, 2011

Subtitle: Lip Service or Disciplined, Consistent Execution?

Jim Burns of Avitage is one of the top content marketing experts in the USA and I love how he thinks. He created a great blog article I wish to share with my readers too. To see Jim’s original article, go to Content Marketing: Principles and Practices.

A research briefing on Focus Marketing website call Best Practices in Content Marketing presents summary recommendations, a set of principles really, for conducting content marketing.

Executive Summary
“A content marketing strategy involves the creation of content for the purpose of engaging and establishing relationships with current and prospective customers, and subscribes to the belief that delivering high-quality information to prospects at the right stage of the buying cycle drives profitable action. There are several stages of a content marketing strategy each with many elements to consider before moving to the next. In this guide, Focus Experts Ardath Albee, Joe Chernov, Barbra Gago, Doug Kessler, and Stephanie Tilton have suggested their top tips and best practices for each stage of the content marketing cycle.”

I highly recommend the briefing, the full roundtable discussion transcript, or the on demand recording of the full program. (I especially like that Focus offers MP3 and transcript versions, and wish more webinar providers would follow suit).

While the principles are quite clear and have been promoted extensively now for years, execution of the associated practices is indeed difficult.

How many of the recommended best practices does your organization execute on with consistency and discipline?
CM Principles & Practices

Ardath, Barbra, Joe, Doug and Stephanie are right. Great content, mapped to buyers and processes and delivered to the right person in the right media at the right time is the future of B2B marketing. As a result, if you are looking for lead generation programs in your business, content marketing is critical.

Great content = customers, and vice versa is true too.

What do you think? We love comments and people who share.

Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York. Follow Jeff on Twitter at @fearlesscomp or download the highly acclaimed and free guide to b2b lead generation here.

How to Find New Customers

If you wish to do sales lead generation online, contact the B2B lead generation experts at Find New Customers. Use the form below to send a personal note or Leave a Reply to post a permanent comment.

Name(required)

Email(required)

Website

Comment(required)

B2B Lead Generation: The Lead Generation Assessment

Posted by Jeff Ogden on February 10, 2011

B2B Lead Generation | The Lead Generation Assessment

Feeling lousy? Go to the doctor and get a checkup - for you

Business feeling lousy? Check out the Lead Generation Assessment Service - and get a checkup - for the business

The #1 problem in businesses that sell products to other businesses is the lack of quality sales leads, according to Lead Generation Assessment experts like MarketingSherpa.

But lack of quality sales leads could be due to many different causes, such as:

Weak buyer personas
Inadequate content
Poor value propositions
Incorrect sales messaging
Sales/marketing misalignment

Which of these problems does your business have? How severe are your challenges? What is the potential benefit of fixing the challenges? You need answers to questions like these.

You would expect a doctor to ask the right questions (like these), do the right tests and give you the right advice - diet, exercise, medication. That’s our approach too.

Need a doctor for the business - to diagnose what ails it and what you should do?

The Lead Generation Assessment is a three-week b2b lead generation service - two weeks interviewing your people (the diagnosis) and one week preparing your recommendations, just like a business doctor would do.

The cost of the Lead Generation Assessment is a very reasonable $4,995 plus expenses (and taxes if you have a location in the state of New York.)

To learn more about this service and schedule your service, please visit Lead Generation Assessment. You can also use the form below to contact us directly.

To a better 2011!

Just learned this blog will be featured in the new book “Rainmaking Conversations” by Mike Schultz and John E. Doerr of Rain Today.

Comments by Velocity Partners blog (UK content marketing experts)

Jeff Ogden’s blog is consistently good, but we particularly liked his series on How To Grow Revenue: Six Keys to Marketing Success. They are: simplify, entertain, educate, serve, listen – and the last one – share. This is a message we can all get behind – it’s the bedrock of content marketing and the new way of doing things we evangelized in our B2B Marketing Manifesto.

How to Find New Customers

Name(required)

Email(required)

Website

Comment(required)

“Find New Customers, can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.” Paul Dunay, Buzz Marketing for Technology.