Daily Archives: February 7, 2011

Hubspot TV - featuring @fearlesscomp of Find New Customers

Posted by Jeff Ogden on

Maybe you were tied up. Maybe you were on the phone. Maybe you were sleeping. How else could you have missed it live?

No matter. Here’s HubspotTV from November 19, 2010 featuring Yours Truly with Mike Volpe and Karen Rubin. It was a lot of fun for Mike, Karen and me, and I hope you enjoy it too.

Remember, if you watch it on YouTube, Hubspot likes 5 Star reviews. Thanks,

What do you think? We love comments and people who share.

Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York.

Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.

If you wish to do sales lead generation online, contact the B2B lead generation experts at Find New Customers.  Use the form below to send a personal note or use Leave a Reply to post a permanent comment on this.






Find New Customers: Just what is “Inbound Marketing?”

Posted by Jeff Ogden on

Hubspot (a superb marketing organization!) talks about it a relentlessly and, without question, inbound marketing IS the single most important part of your b2b lead generation programs. (We recommend about 80% inbound and 20% outbound - but not 100% inbound.)

Inbound marketing also matters because outbound marketing  leads to online research. If you attract prospective customers, they will go to your website and look for great content. No content = no customers. If you want to find new customers today, you simply must embrace inbound marketing via great marketing content.

By the way, you can watch my recently live appearance on HubspotTV here by clicking the underlined words or the picture.

HubspotTV with @fearlesscomp

HubspotTV featuring special guest @fearlesscomp

If you are trying to create quality sales leads using sales lead generation online to find new customers, then you’ll need to embrace inbound marketing.

In this presentation, we share a simple and clear explanation of Inbound Marketing. If you like, please share it too.

“If marketing to marketers is like cooking for chefs, Jeff Ogden of Find New Customers is the Wolfgang Puck of marketing. His insights, instincts and ingenuity about getting customers engaged and keeping them involved are well-known in the industry. And, he’s a heck of a nice guy to boot. I wouldn’t hesitate to work with Jeff now or in the future.” Steve Gershick, Founder of DemandCon.

What do you think? We love comments and people who share.

Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York. Follow Jeff on Twitter at @fearlesscomp.

Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.

If you wish to do sales lead generation online, contact the B2B lead generation experts at Find New Customers. Use the form below to send a personal message or Leave a Reply to post a permanent comment.






Find New Customers: Most intimate marketing channel - the smartphone

Posted by Jeff Ogden on

Mobile is poised to explode in 2011!

Especially now that Verizon Wireless has the iPhone.

It’s your best friend, as well as your worst enemy. You have it with you all the time.

I cannot walk the streets of Manhattan without seeing people walking while typing on their iPhones, Droids, Blackberries, etc.

Iphone

One thing becomes crystal clear to me as companies try to embrace mobile in their lead generation programs designed to find new customers:

The marketer that best embraces my most intimate of devices wins my undying loyalty.

But what does that really mean? Here’s my personal opinion. My undying loyalty does not come cheap. And I’m certainly I’m not atypical.

  • Don’t disrespect me - send me messages during dinner or while sleeping. Have the good sense to personalize it for my time zone.
  • Don’t bore me - and send me lengthy messages that are hard to read.
  • Don’t make it hard for me - to follow-up on what you are asking. Make the Call to Action crystal clear and simple to execute.
  • Don’t annoy me - by sending me email after email. More than one a week is too many.

On the other hand

  • Do make it interesting. Surprise me.
  • Do make it fun. I love fun.
  • Do respect me. Make  it easy to change my preferences.
  • Do make it just for me. Customize it by what you know about me.

The next great battle in marketing will be fought over these small, intimate devices. What’s your strategy?

Also, please note that Find New Customers client, Aprimo has a great new mobile solution too. And I’m the host of the B2B track at the Aprimo Marketing Summit 2011 too.

What do you think? We love comments and people who share. We also invite you to visit our B2B sales Blog we write for a client, the B2B Sales Lounge.

Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York. We help companies in finding new customers. Follow Jeff on Twitter or download his highly acclaimed white paper on B2B lead generation

How to Find New Customers

How to Find New Customers

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Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.

If you wish to do sales lead generation online, contact the B2B lead generation experts at Find New Customers using the form below or use the Leave a Reply button to post a permanent comment here. You can also follow Jeff on Twitter at @fearlesscomp.