If you want to know how to find new customers for your business, webinars play a key role - they’re one of the best ways to create compelling marketing content. But how might they be made much better?

I always love it when we look at something we all know, like webinars, and we think we’re experts - we know it all. But then someone shocks us by using a fresh approach to make them vastly better. Webinars are a key ingredient in your b2b lead generation and content marketing programs to help you find new customers.

Jim Burns at Avitage has done this with his blog article, 7 Ways to Take Your Webinars to the Next Level.

In most webinars to date (and the Fearless Competitor has done many) you practice and pray — hoping the technology works as advertised. Before the event you email, Tweet and blog about your webinar, attempting to drive up attendance. And you record it to share with your attendees. All with the goal of helping you find new customers. But Avitage has taken a fresh and innovative approach, which I wish to share with the readers of Fearless Competitor.

In his blog article, Jim explains how to pre-produce your webinar, create a 90 second trailer, develop an executive version, create a fully indexed version, build a companion microsite and enable snippets for sales and marketing.These are all great ideas and I hope you check out the article and use Avitage to help you in  your next big webinar.

7 Ways to Take Your Webinars to the Next Level

Are you ready to improve your webinars in 2011?

What do you think? We love comments and people who share.

Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York.

Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.

If you wish to do sales lead generation online, contact the B2B lead generation experts at Find New Customers. Use the form below to send me a personal message or the box below Leave a Reply to post a permanent comment on this post.