Thoughts and prayers go out to the protesters in Egypt. May they be safe. I also believe the regime will soon fall, as I believe the army is about to switch sides.
Congratulations to @Kinaxis for winning Best B2B Marketing Idea of 2010 award we presented on Friday. Here’s the remarkable series that won the award, Suitemates.
This weekend I been thinking about this. When you are a small business, how do you get the word out and find new customers? Here are some lessons I’ve learned.
- Write great stuff for other people. (Our posts have appeared on many blogs and thought leaders like MarketingProfs)
- Create great stuff for yourself (How to Find New Customers is a great example)
- Share it everywhere. (social networks) (Case in point, I participate in a weekly Tweetchat on B2B marketing. I’ve made many great contacts this way.)
- Show passion. (believe in yourself) Passion is the most important ingredient, I think. If you don’t believe in yourself, who will?
It’s been two years of very hard work, but to say we’ve turned into rock stars would be an understatement. The VP of Marketing at our client, Aprimo, is typical when she says “your content is fantastic, you do so much great thought leadership work, and obviously your networking and your social skills are extraordinary!”
It’s not that we’re smart or good - we just work very, very hard and tirelessly. We’re well-known and respected today. I’m deeply honored.
Have a great weekend.
Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York.
Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.
If you wish to do sales lead generation online, contact the B2B lead generation experts at Find New Customers - use the form below to send me a personal message or click Leave a Reply to post a permanent comment to this article.
Google+
Jeff Ogden