Happy Birthday, How to Find New Customers!

It was two years ago this very day, January 27th, 2009, How to Find New Customers was born.  And what a two year run it has been!

It was on that date that Jon Miller, co-founder and VP of Marketing at Marketo took a chance on an unknown - me.  He hired me to write a white paper on b2b lead generation sponsored by Marketo.

And a superb writer, Jill Konrath of Selling to Big Companies, stepped up to lend a hand.

I simply cannot thank those two enough. Thanks Jon and Jill.

The birthing process was long and hard, but in March 2009, How to Find New Customers was released.  What a ride it’s been.

It started winning great reviews, like the one from the Funnelholic, Craig Rosenberg.  Craig wrote “So much as been written about lead generation. But How to Find New Customers makes it simple - which makes it a must-read.” The B2B Marketing Zone linked to it and Focus.com posted the entire white paper. I was contacted by a content marketing company in Brussels, Belgium who wanted to host it over there.

It has been downloaded thousands of times from all over the world.  Even giant companies like Hewlett-Packard and Cisco are reading it, as well as hundreds of great smaller companies.  And several business leaders told me they reorganized their entire lead generation strategy around it - and got great results. But we’re not done.  We hope to make it available in many languages soon. (Portuguese is already available, if you happen to be in Brazil.)

I could not be more proud of this baby and the many businesses who have improved their business results from the ideas and concepts it contains.   Thanks.

Have you read it?  If not, download it right away by clicking the underlined words or the image. After all, it’s free.

What do you think? We love comments and people who share.

Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York.

Find New Customers helps companies like yours (with 50 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.

If you wish to do sales lead generation online, contact the B2B lead generation experts at Find New Customers using the form below or follow him on Twitter at @fearlesscomp.