Can we help your company to0?
Jeff Ogden, the Fearless Competitor
jeff.ogden at findnewcustomers.com
Welcome to DemandCon, the first marketing and sales conference to address the entire sales funnel, from first contact to final close.
Demandcon was born when co-founders Steve Gershik and Shawn Elledge sat in the back of the room at yet another marketing conference and said to each other “there has to be a better way to teach and learn about marketing and sales!”
There are lots of sales conferences. There are lots of marketing conferences. But demandcon is different. (As a startup, we’re highly skeptical and choose carefully.) From the ground up, it is designed to span the entire process - from the time the prospect learns of your company to a lifetime customer.
Features such luminaries as Jill Konrath of Selling to Big Companies
Jill Konrath
and Ardath Albee of Marketing Interactions. Believe me - those two ladies are the very best in the business.
Here’s what Steve Gershick says about DemandCon:
My partner, Shawn Elledge, and I started DemandCon this year after attending roughly a skajillion sales and marketing conferences in our careers and thinking how we could do things differently if we were in charge:
Ardath Albee
First, we’d make sure that attendees had a good sense of the kind of conversations they were going to have coming in to the show since we were asking them to dedicate at least two days of their lives to sharing a space with us and learning together.
Second, we wanted to make sure that there was a clear path to learning, where people learned not only about the subject matter in their sessions, but how it fit in contextually with the entire sales and marketing framework.
Third, we wanted people to leave with a sense of “what to do tomorrow,” how to put what they learned into action at their own companies and organizations and schools.
Fourth, we wanted to bring together thought leaders, practitioners and vendors, as well as academia, to put together a complete a picture as we can of the contemporary thinking in demand generation.
Lastly, we wanted to make sure that we had fun doing it, creating the kind of conference that we wanted to go to ourselves — a bit irreverent, a little unpredictable and a satisfying use of everyone’s time.
Fortunately, we have a bit of experience at this. Both Shawn and I have been in sales and marketing roles for a cumulative 33 years. Shawn started his own marketing event firm called Integrated Marketing Summit, which — if you’ve attended any of the more than a dozen regional events throughout the country — has educated well over two thousand attendees. I was the guy who started the Eloqua Experience user conference while I was VP of Marketing Innovation over there for a number of years, and invented the Markie awards, the leading awards for demand generation professionals.
Our vision with DemandCon is to grow the demand generation industry, bringing in new marketers, new sales people and students in order to make demand gen a widely accepted discipline within businesses of all sizes.
We welcome you to the conversation. In fact, we need it. We want to build the kind of community event that will benefit all involved Please feel free to come to us with your thoughts and feedback.
I’m at steve (at) demandcon.com. Shawn is at shawn (at) demandcon.com
What do you think? We love comments and people who share.
Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York.
Find New Customers helps companies like yours (with 50 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.
If you wish to do sales lead generation online, contact the B2B lead generation experts at Find New Customers using the form below or follow Jeff on Twitter at @fearlesscomp.
Or you can follow us at @sgersh or @demandcon on Twitter, find us on Facebook, join in on the LinkedIn discussion group, or stop by for a beer after 4 if you’re around the Bay Area or Kansas City.
Looking forward to the conversation.
It was two years ago this very day, January 27th, 2009, How to Find New Customers was born. And what a two year run it has been!
It was on that date that Jon Miller, co-founder and VP of Marketing at Marketo took a chance on an unknown - me. He hired me to write a white paper on b2b lead generation sponsored by Marketo.
And a superb writer, Jill 
Konrath of Selling to Big Companies
, stepped up to lend a hand.
I simply cannot thank those two enough. Thanks Jon and Jill.
The birthing process was long and hard, but in March 2009, How to Find New Customers was released. What a ride it’s been.
It started winning great reviews, like the one from the Funnelholic, Craig Rosenberg. Craig wrote “So much as been written about lead generation. But How to Find New Customers makes it simple - which makes it a must-read.” The B2B Marketing Zone linked to it and Focus.com posted the entire white paper. I was contacted by a content marketing company in Brussels, Belgium who wanted to host it over there.
It has been downloaded thousands of times from all over the world. Even giant companies like Hewlett-Packard and Cisco are reading it, as well as hundreds of great smaller companies. And several business leaders told me they reorganized their entire lead generation strategy around it - and got great results. But we’re not done. We hope to make it available in many languages soon. (Portuguese is already available, if you happen to be in Brazil.)
I could not be more proud of this baby and the many businesses who have improved their business results from the ideas and concepts it contains. Thanks.
Have you read it? If not, download it right away by clicking the underlined words or the image. After all, it’s free.
How to Find New Customers
What do you think? We love comments and people who share.
Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York.
Find New Customers helps companies like yours (with 50 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.
If you wish to do sales lead generation online, contact the B2B lead generation experts at Find New Customers using the form below or follow him on Twitter at @fearlesscomp.
Creates new powerhouse in Integrated Marketing Management
We are pleased to report that Aprimo is a valued client of Find New Customers, the B2B Lead Generation company. In addition, the author of this blog, the Fearless Competitor, has been invited to host the B2B track at the Aprimo Marketing Summit 2011 to be held February 28 to March 2, Amelia Island, Florida. Hope you can join me there.
We are proud to offer great news about our valued client.
INDIANAPOLIS, IN – Teradata (NYSE: TDC), the world’s largest company solely focused on data warehousing and enterprise analytics, has completed its acquisition of Aprimo, a global leader in cloud-based integrated marketing software. Together, the two innovators will drive the future of integrated marketing, enabling corporations to optimize marketing performance with more detailed, comprehensive insights from a universe exploding with big data.
To view the multimedia version of this news release, please click here.
Marketing executives will be among the first to benefit from the combined capabilities of Aprimo and Teradata. An Argyle Group and Aprimo CMO survey recently identified top executive marketing challenges, which include integrating campaigns across proliferating digital and traditional channels, the elimination of data silos that inhibit results analysis and metrics – and proving ROI on marketing. Aprimo has resolved these challenges with a fully integrated suite for hundreds of customers, including 36 of the Fortune 100. Among these are Target Corporation, Warner Bros. Inc., and Nestle S.A.
The acquisition will immediately put Teradata in a market-leading position in Integrated Marketing Management. Teradata will build on this strong position and plans to expand its application portfolio into other high value business applications, including those that drive insights from the ever-growing volumes of big data – a complex phenomenon that is expanding marketing opportunities with an explosive number of new data sources.
This phenomenon is driven by consumers who are adopting new digital channels and information sources to connect, converse and shop. The integration of global social media insight and unstructured data with detailed information collected from customer touch points transforms the enterprise data warehouse gold mine into an analytic diamond mine. Combined with Aprimo’s Integrated Marketing Management suite, marketers gain unprecedented insight and power to create differentiated customer experiences. This is the definitive sweet spot for business transformation created by the combined capabilities of Teradata and Aprimo.
Aprimo will be integrated into Teradata’s operations, and the Aprimo organization will support Teradata’s applications strategy, including development, marketing, sales, and services.
“Today is a significant step forward in our successful journey in being the recognized leader of Integrated Marketing Management solutions. The combination of our teams and solutions will enable us to continue accelerating growth, fueling innovation for our customers and rapidly expanding our global presence,” said Bill Godfrey, president of Aprimo, which will remain located in Indianapolis. “With these combined assets, we look forward to delivering world-class applications that will uniquely benefit our customers, partners and provide a vibrant environment for Aprimo’s team.”
“To achieve profitable and sustainable growth, companies need better analytical insight. Together, Teradata and Aprimo will help them find areas to reduce costs, optimize performance and gain the insight and agility needed to close the gap between strategy and execution,” said Darryl McDonald, Teradata executive vice president, Applications, Business Development, and CMO. “Our goal is to be a trusted advisor and provide business applications that offer proven results and deliver lasting value.”
Supporting Quotes
Relevant news resources:
· Gerson-Lehrman Group Analysis: Teradata and Aprimo – January 3, 2011 - After the Acquisition, You Might Want to Stick With Aprimo
· Gartner report, Kim Collins – December 23, 2010 – Teradata Strengthens Integrated Marketing Management with Aprimo Deal
· Forrester blog, Suresh Vittal – December 29, 2010 - The Marketing Software Convergence Continues: Teradata Acquires Aprimo For $525 Million
· News Release Announcement – December 22, 2010 – Teradata to Acquire Aprimo
· Teradata focus on business analytics – October 25, 2010 – Teradata Accelerated Analytics Transforms Data Warehouses into Analytic Services Environments
· Aprimo commentary – Imperatives of the Marketing Revolution – Article series, 2010
· Aprimo CMO Survey - May 18, 2010 New Survey Reveals Biggest Challenges Facing CMOs Today
Looking for a great blog on B2B Sales? Check out the B2B Sales Lounge we write for a client.
What do you think? We love comments and people who share.
Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York.
Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.
If you wish to do sales lead generation online, contact the B2B lead generation experts at Find New Customers. Use the form below to send a note directly to me or Leave a Reply to write a permanent comment on this article.
“Find New Customers, can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.” Paul Dunay, Buzz Marketing for Technology.
Marketo invited me to create this as a guest post for their really popular blog (I’m honored) - it’s running there tomorrow. But I also wish to share it with our fans here. (Marketo also sponsored the remarkable popular white paper, How to Find New Customers.)
Study after study has shown that buyers look for compelling content at every stage of the buying process. So if you are not doing content marketing today, you are well behind the times. Do you want your company to be left on the dust heap of history?
If you are trying to create lead generation programs in B2B lead generation to drive more sales leads, you will find great insights here on how to create engaging content to connect with prospective buyers.
What do you think? We love comments and people who share.
Did you see yesterday’s post? “I really need to become a better golfer?” It explained why expert insights are critical. It explains why posting a demand generation job on Linkedin - without first looking for root causes - is a recipe for failure.
Interested in sales? Check out the B2B Sales Lounge - the blog we write for a client.
Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York.
Find New Customers helps companies like yours (with 50 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.
If you wish to do sales lead generation online, contact the B2B lead generation experts at Find New Customers using the form below or follow @fearlesscomp on Twitter. Use the form below to communicate directly with me, or use Leave a Reply if you’d like to add a permanent comment to this blog article.
“Find New Customers, can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.” Paul Dunay, Buzz Marketing for Technology.
Let’s shine up our crystal ball.
Things have been busy lately:
Now we wait for the other shoe to drop with other vendors. Here’s what I predict for 2011. Tell me what you think.
Just remember - as an investor, you can cash out in one of two ways:
So each of those company face pressure to go in one of those directions.
What do you think will happen? Would love to hear your thoughts.
Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York.
Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.
If you wish to do sales lead generation online, contact the B2B lead generation experts at Find New Customers using the form below or use the Leave a Reply button to post a permanent comment here. You can also follow Jeff on Twitter at @fearlesscomp.
