Daily Archives: January 24, 2011

4 B2B Marketing Action Items for 2011

Posted by Jeff Ogden on

Looking to drive more revenue in 2011?

Here are 4 things you can do right now.

What do you think? We love comments and people who share.

We also invite you to visit the B2B Sales Lounge, the sales oriented blog we write for our client.

Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York.

Find New Customers helps companies like yours (with 50 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.

If you wish to do sales lead generation online, contact the B2B lead generation experts at Find New Customers using the form below or follow Jeff on Twitter at @fearlesscomp.






B2B Lead Generation: 5 Tips for Killer Presentations

Posted by Jeff Ogden on

Sorry, dear readers, but I’m on a bit of a rant.  

If I see one more boring PowerPoint presentation, I’m going to vomit!

Let’s keep this really simple.  What should be in a PowerPoint presentation?

  1. Few words — if you have more than 8 words on your slide — kill it.
  2. Pictures — people love images.  Use them to convey your ideas. iStockPhoto is a great and inexpensive source of images.
  3. Story — people respond to stories.  Tell a story in your presentation.
  4. Simple — less is more.  Few slides.  Less words.
  5. Convey ideas with images -  Speed could be illustrated with a donkey vs. a racehorse.  23% tilted up to the right conveys an increase — without another word.

There is one simple rule to follow. If the presentation is self-explanatory, it’s too complicated. Great presentations REQUIRE a presenter.

There’s a lot of great presenters out there, but the King of Presentations is Steve Jobs of Apple.

Watch Steve present here.

Learn from the best.  Your audience will thank you.  And I can keep down my food.

Do you have tips to add to 5 Tips for Killer Presentations?

“If marketing to marketers is like cooking for chefs, Jeff Ogden is the Wolfgang Puck of marketing. His insights, instincts and ingenuity about getting customers engaged and keeping them involved are well-known in the industry. And, he’s a heck of a nice guy to boot. I wouldn’t hesitate to work with Jeff now or in the future.” Steve Gershick, 28 Marketing and co-founder of DemandCon - the sales and marketing conference.

What do you think? We love comments and people who share. We also invite you to subscribe to this blog or sign up on your Kindle.

Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Find New Customers helps its clients rapidly grow revenue by transforming the ways they attract, engage and win new customers.

How to Find New Customers

How to Find New Customers


5 Comments Posted in Presentation skills

A Better Way to Do Demand Generation - Outsource It! (via )

Posted by Jeff Ogden on

A Better Way to Do Demand Generation - Outsource It! A couple of earlier blog articles tell the story: 7 out of 10 businesses say high quality leads is their top challenge (MarketingSherpa) Outsourced lead generation gives 43% better results than in-house. Put these together and it tells a great case why you should hire a company like Find New Customers to help you implement a lead generation program in your business. There are two reasons why businesses get better results from outsourced lead gene … Read More

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