Each Sunday we write something more personal. Stay away from business.
Starting tomorrow, we’re back to B2B lead generation and marketing. More on how to create your own lead generation programs to drive better sales leads.
Our 17 year-old son got accepted to his first college, the University of Connecticut. More are coming. But Dad’s a proud graduate of the University of Notre Dame. (Cheer, cheer for old Notre Dame.) He applied there too. I’m hopeful.
Our youngest is 11 and I had a tradition of taking each boy to a football game at Notre Dame when they turn ten. I already did it with the older boys. One more to go.
Starting Find New Customers sucked up a lot of cash, so we were unable to do it when he was ten.
Why did it suck up cash? It took time to build great content — like the white papers
- How to Find New Customers (b2b lead generation)
- Definitive Guide to Making Quota (b2b sales) and
- Moving from Transactional to Conversational Email Marketing. (email marketing)
All are available free at http://www.findnewcustomers.com/getcustomers. Depending on where your interests lie, lead generation, sales or email marketing, we have a white paper for you.
You need great content like that before you start looking for clients. They give you great credibility. When you are a startup, you do everything yourself. A lack of staff and marketing funds is our single biggest problem. But we’re very, very well known ( a top marketing expert just call us “the ‘Wolfgang Puck of B2B marketing”) and this blog has over 39,000 readers, I was featured in the book Get Back to Work Faster and was a special guest on HubspotTV recently, so it could be a lot worse.
Things are looking up, both for Find New Customers and for the Irish, (they just got the best defensive line recruits in a decade) so I hope to take my youngest to Notre Dame this Fall. And I really hope to take my entire family on a nice vacation this year too. To do that, we just need a few more happy clients like Aprimo and OneSource.
Certainly, with the financial struggles of so many firms, business is out there. As MarketingSherpa found, 8 out of 10 companies say the lack of quality sales leads is their biggest problem.
Looking forward to going to Florida at the end of February. Our client, Aprimo, invited me to host the B2B track at the Aprimo Marketing Summit. That’s quite an honor. Looking forward to it. They have great keynote speakers, including:
- Seth Godin (America’s greatest marketer)
- Ann Handley (Chief Content Officer for Marketingprofs and co-founder of ClickZ)and
- Jeff Hayzlett (Celebrity CMO and former CMO of Kodak)I look forward to meeting them.
Did you know that we also write the B2B Sales Lounge on behalf of our client, OneSource? Every post you see there was created by yours truly. It publishes five days a week. And this blog publishes six days a week too. Would love to have you subscribe to either one.
Got a great Linkedin endorsement on Friday. I’m now up to 39 of them, which blows my mind.
“If marketing to marketers is like cooking for chefs, Jeff Ogden is the Wolfgang Puck of marketing. His insights, instincts and ingenuity about getting customers engaged and keeping them involved are well-known in the industry. And, he’s a heck of a nice guy to boot. I wouldn’t hesitate to work with Jeff now or in the future.”
Hope you have a great weekend and I really appreciate your support. Every fan, follower or friend is celebrated.
Jeff
