What was THE best marketing idea of 2010?

Posted by Jeff Ogden on January 17, 2011

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We want to hear from you. Let us know what you think.

Vote in this Linkedin poll. We’ll publish the findings in the final winner announcement on January 28, 2011.

In order to generate sales leads, companies look for fresh ideas and insights on lead generation. Innovative ideas like these become a key element of your lead generation programs for those engaged in B2B lead generation.

What do you think? We love comments and people who share.

Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York.

Find New Customers helps companies like yours (with 50 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.

If you wish to do sales lead generation online, contact the B2B lead generation experts at Find New Customers using the form below.

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Assess lead generation with just 8 questions

Posted by Jeff Ogden on January 17, 2011

Most lead generation programs are doomed to failure. And sales is struggling to make quota. How yours business doing?

If you attended the webinar with Jim Dickie of CSO Insights and Gerhard Gschwandtner of Selling Power (If you missed it, you can click the link to see the recorded session), you know just how ugly the situation of sales is today.

Achievement is way down
quotas are up, and
sales support is dwindling.

What I find really disturbing is how many CEOs, board and business owners know little about b2b lead generation. It’s the single most important factor in your success - it the only way to provide the quality sales leads you need to make financial targets, but it is foreign to most of you. So companies are blindly trying to implement lead generation programs.

How can you quickly assess your knowledge of how to implement lead generation programs? I believe the answer is a personalized assessment. I created a very simple survey — just eight questions. Takes only 3-4 minutes or so, and it is 100% free.

By answering those eight, we can compile a personalized b2b lead generation recommendation for you. And it’s 100% free, no strings. No bills. No nothing.

Click here to take survey and get personalized assessment of your sales lead generation programs.

What do you think? We love comments and people who share.

Find New Customers helps companies like yours (with 50 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality. And if you are looking for marketing ideas for b2b software companies, look to Find New Customers.

If you wish to do sales lead generation online, contact the B2B lead generation experts at Find New Customers using the form below or scan this QR code.

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Happy Martin Luther King Day!

Posted by Jeff Ogden on January 17, 2011

On this special day, we should remember this great man and the great change he brought to the world. But I also think we should remember any victim of bias - race, sex, age, religion, etc. No matter the reason, bias is wrong. We are all members of a group called the human race. We are all created in God’s image and have great value.