The experts tell you it’s easier and cheaper to sell to existing customers - and they’re right. You should focus on existing customers.

But there are a few good reasons why you need new customers for your business. You need to implement lead generation programs and provide high quality sales leads to your teams so they can close new customers.

Here are 3 reasons why:

1. New customers provide new revenue streams
2. New customers grow market share and block competitors
3. New customers provide additional add-on and maintenance revenues

So how do implement a b2b lead generation program for your business? How do you find ways to do sales lead generation? What techniques really work to do sales lead generation online?  What is the best approach to drive the quality business sales leads our teams really need?

Here you go. The white paper the world is raving about. The white paper about

which the Funnelholic said “So much has been written about b2b lead generation, but it makes it simple, which makes it a must read.” And the VP at Aprimo who took over demand generation called it “awesome” in her Tweet.

Click on the image, fill out a simple form and it will wing its way right into your in-box.

What do you think? We love comments and people who share.

Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York.

Find New Customers helps companies like yours (with 50 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.

If you wish to do sales lead generation online, contact the B2B lead generation experts at Find New Customers using the form below.